From communicating with our loved ones to scrolling on social media, we depend on smartphones. Our smartphone is like our best friend with whom we spend most of our time.
As internet usage through mobile phones has increased dramatically, online buyers prefer shopping via smartphones rather than other devices. As a result, global mobile commerce sales account for a whopping 72.9% of total eCommerce sales. So if you haven’t optimized your eCommerce store to mobile commerce app yet, you are probably abandoning sales from your e-store.
What is Mobile-Commerce?
Mobile commerce, a subset of eCommerce, is buying and selling goods online through smartphones, tablets, and other mobile devices. Nearly 80% of buyers use smartphones to read reviews of products and then buy in physical stores, and most of the web traffic on eCommerce websites comes from smartphones and tablets, which signifies the importance of mobile commerce.
To nail it in mobile commerce, you’ve to offer personalized service to customers. Even though customers buy through their smartphones, often, they experience an unoptimized web interface and puzzled checkout process. As an eCommerce seller, your marketing strategy should incline more towards optimizing your website and mobile commerce app to boost customer engagement.
What are the Best M-commerce Marketing Practices?
By now, you must be clear about how dominant m-commerce is for customer engagement. Therefore, your m-commerce marketing should have the essence of these verticals.
Get An App For Your Store
Mobile commerce apps open up a new avenue of opportunities by which eCommerce businesses can drive and influence sales. If your eCommerce business does not have its mobile app yet, consider developing one. A mobile commerce application has numerous benefits, like notifying users about the latest discounts and offers, delivery updates, personalized customer support, and product recommendation.
Offer Instant Transactions
Customers do not want to struggle with the technicalities of the payment process. If your mobile commerce application has too many steps in the checkout, there is a good chance your customer will leave in the middle. Provide a one-step payment process to your customer for an instant transaction so they don’t feel trapped in some tedious process. You can step up the game by providing direct bank transfers to assure customers of a safe payment solution that others may not offer.
Easy To Navigate User Interface
Your mobile commerce app is where all your prospects, leads, and visitors come from. So guess what happens when your mobile commerce app is not optimized for them, this is a trivial adjustment that eCommerce stores often overlook which results in a high bounce rate.
Optimizing content for mobile is a fundamental part of m-commerce marketing. By acknowledging this, you’re ensuring a vigorous user experience for mobile users and optimizing content for search engine visibility.
Use The Power Of Social Commerce
We are sure you don’t need introductions to these platforms on Facebook, Instagram, and Twitter. Thousands of Instagram stories are uploaded every minute, and hundreds of Facebook messages are shared. Social media is now our source of entertainment, a way of communication, and a part of our daily life.
eCommerce stores that have decoded social media have seen an upward curve in their sales graph. Therefore, engagement through social platforms must be on your list of mobile commerce marketing strategies.
Offer Personalized Service
Customers do not like to be served as numbers or a source of money. eCommerce businesses that offer personalized services receive more engagement than businesses that do not provide them. For example, see how Starbucks engages with its customers by serving customizable coffee. I know we’re in a different industry, but the catch here is how personalization can be a game-changer for eCommerce businesses.
There are many m-commerce marketing practices where you can make customers feel you’re doing business for them. For example, you can send personalized SMS and emails and recommend products according to their preferences using AI to track their activities on your mobile commerce app.
Use Live Commerce
Live commerce is an all-new form of eCommerce, where brands sell their products through live video streaming. Video selling is a persuasive strategy that eCommerce businesses can bring into play. Chinese businesses have seen a hockey stick-like curve in their sales through live commerce, and now the west is adopting the same marketing strategy by integrating video streaming features in their websites and apps.
Live-commerce + Influencer marketing = skyrocketing sales and customer engagement. Bringing influencers for product promotion through live streaming will be an asset for your m-commerce marketing campaign.
Ways to Improve Mobile Commerce Performance
Offer An Unparalleled Mobile Experience
Focus on improving the experiences of customers with your mobile-commerce app. Many nuances stretch from app colour to real-time customer support to screen size. Customers spend more time in mobile commerce applications with interactive interfaces with high-quality graphics and colours. Adding to this, live support chat is highly impactful on customers’ experience.
Optimize Mobile App
eCommerce stores are adopting a mobile-first web approach, optimizing your mobile-commerce app with intuitive graphics, loading speed, and button placement. As a result, customers use different tools before they make purchases, adopt cross-tracking strategies to understand customers’ actions and behaviour, and use the data to provide a more innate experience.
Optimize App Navigation
Make your customer’s journey simple in your store application. They shouldn’t stop and think about what to do next in your mobile application. Instead, use auto-generated commands or AI chatbots for navigation.
As India is growing as one of the largest online markets with over 560 million internet users, the mobile commerce trend is airing with no sign of fading away. Therefore, it is now a prerequisite for eCommerce businesses to have a robust mobile marketing strategy in their pocket.
If your customers are Gen Z or from the age group of 18 to 35 years, m-commerce will be a great asset for your business which empowers them to purchase from any part of the globe at any time in just a few clicks.