Do you know how to get people to visit your eCommerce website? Well, we’ve got you covered with the best strategies to increase website traffic for eCommerce stores.
eCommerce has grown in popularity over the years and is the most sought-after place to start selling products. Website traffic is everything in eCommerce, just like it is in any other market. The more visitors you can bring to your website, the higher your prospects of getting more sales are. When it comes to increasing the efficiency of your eCommerce website, it is at the top of the list.
You may find many paid and free strategies to drive traffic to your eCommerce website and earn profits by facilitating online orders. Some of the best strategies to attract more visitors to your website are listed below.
1. Re-Engagement with Existing Customers
Statistics show, that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. If you have not already, start re-engaging your customers which may bring in more revenue than new customers. Your single re-engagement effort can result in a conversion rate of 7.17 percent.
There are a number of ways to increase traffic to your eCommerce website, but one of the best is to re-engage with past customers. You can do this by sending out email campaigns, sending browser push notifications, running targeted ads, or even reaching out to them on social media. By reconnecting with past customers, you can remind them of your brand and what you have to offer, and encourage them to visit your site again. With a little effort, you can boost traffic to your eCommerce website and get more sales.
For re-engagement campaigns to be effective and to improve e-commerce customer lifetime value, the following conditions must be met:
Re-engagement Campaigns: 4 Pillars of Success
1. Knowing Your Audience’s Interests:
Knowing Your Audience’s Interests is an important factor for Running a Re-Engagement Campaign Successfully. Without a good understanding of your audience’s interest, you will not be able to run a successful re-engagement campaign.
Some ways to get to know your audience’s interests include:
- Surveys: Ask your audience directly what their interests are. This can be done through email, social media, or even in person.
- Analytics: Look at the analytics of your website or social media to see what topics are most popular with your audience.
- Content: Look at the content that you have created in the past and see which pieces were the most popular with your audience. This will give you an idea of what topics they are interested in.
2. Know Your Products In-depth:
You must have a perfect understanding of your products for running a successful re-engagement campaign. You should know which products are complementary to each other, what products are perfect to use for a specific purpose, and what products your customers need.
3. Having Happy Customers:
There is no meaning in running a re-engagement campaign if your existing customers are not happy with your products. So, make sure that you are providing good quality products and services to your customers. This will help you in retaining your customers as well as getting new buyers.
4. Making Your Brand Recognisable:
Ensure your ads replicate your brand’s voice, color combinations, and overall image. Ads that are visually consistent with your brand are more likely to be remembered by consumers.
2. Leverage Google Ads to Maximise Traffic and Sales
Without question, when it comes to online activities, Google is among the most well-known names. Google is used by billions of people every day to do their everyday searches. 41% of all clicks go to the top three paid ads in search results. As a result, investing in it now would not be such a horrible idea, would it? You will also agree that such opportunities are well worth a small fee.
Google Ads allow eCommerce companies to spend on premium advertising on the Google platform. The service is designed to appeal to potential investors, with minimal financial resources.
eCommerce Google Ads Campaign Strategies
Following are the type of Google ads you must include in your campaign strategy for increasing eCommerce website traffic and increasing sales:
- Google Search Ads
- Dynamic Search Ads (DSAs)
- Google Remarketing Ads
- Google Shopping Ads
- Smart Google Shopping (Performance Max) Campaigns
- Google Display Network
- YouTube Ads
- Google Gallery Ads
3. Create an Effective Content Strategy for eCommerce
If you want to increase traffic and are trying to increase product sales on your eCommerce website, it’s important to have an effective content strategy. Content can help you engage customers, generate leads, and grow direct sales.
When creating content, it’s important to think about where it fits in the buyer’s journey. For example, if you’re trying to increase traffic to your website, you’ll want to create content that is relevant to people who are in the awareness stage of the buyer’s journey. This could include blog posts, infographics, and ebooks that explain your product or service.
If you’re looking to generate leads, you’ll want to create content that is relevant to people who are in the consideration stage of the buyer’s journey. This could include case studies, webinars, and free trials.
Finally, if you’re looking to increase direct sales, you’ll want to create content that is relevant to people who are in the decision stage of the buyer’s journey. This could include product demonstrations, pricing comparisons, and customer testimonials.
No matter what stage of the buyer’s journey your target audience is in, it’s important to create high-quality, relevant content that will help you achieve your traffic and sales goals.
4. Contests and Giveaways can Drive Excitement
Running a contest or giveaway is a great way to drive traffic to your eCommerce website. By offering an exciting prize, you can attract people who might not have otherwise visited your site. And, in the process, you can also raise brand awareness and build relationships with both current and new customers.
Contests and giveaways can also be used to gather personal information about your visitors. This can be helpful in fine-tuning your customer personas. So, if you’re looking for a way to boost traffic and get to know your customers better, a contest or giveaway may be just what you need.
5. Make Your Store More Discoverable with SEO
Search Engine Optimization (SEO) is essential for ensuring that your eCommerce website and content are seen in worldwide search engine results. People interested in your website’s retailed services/products, and the content will be able to reach it more quickly and easily.
It will significantly increase the number of visitors to your website. To stay relevant in SEO, you must examine different essential characteristics. However, simply grasping the fundamentals will get you up and running in the content ranking game on search engines, mainly Google. The following are the basic parameters:
- Create a network of internal links to help Google index your entire site.
- Use keywords related to your eCommerce services and products in your blog post.
- Feel free to include external or hyper-links in your content that leads to notable industry experts.
- Create a sitemap and submit it to all the online search engines.
- Use image tools to add keywords to your product descriptions and pictures.
- Create links on high-quality websites that connect directly to your content.
- Optimize your website frequently to ensure that it runs well.
- Use comprehensive Meta Descriptions.
6. Use Social Media to Your Advantage
While there is undoubtedly a long list of methods to consider, no list would be complete without leveraging social media. It has matured to the point that it is now relevant in practically every sector. Different social media platforms, such as Facebook, LinkedIn, Instagram, WhatsApp, Twitter, and others, may be used by different businesses to market their website’s services and products. You may use social media to spread the news about your company in the most dynamic way possible. You may also gain conversions and get customers to take action when required by social media. It also provides a simple platform for customer service and a pleasant connection with your clientele.
Social Media Strategies to Drive Traffic on eCommerce
Following are some social media strategies that can help you to increase website traffic:
- Use social media to share links to your website and individual product pages. Use engaging visuals and compelling copy to encourage clicks through to your site.
- Run social media ads targeting users who are likely to be interested in your products or services. Make use of demographic and interest targeting options to ensure your ads reach the right people.
- Leverage influencers in your niche to promote your website and products on their social media channels. This can help you reach a wider audience and tap into new potential customers.
- Use contests and giveaways to drive traffic to your online store. Make sure to promote the contest on your social media channels and include a link back to your website in the contest rules.
- Collaborate with other businesses in your niche to co-host events or run joint promotions. This can help you reach a new audience and generate interest in your business.
- Create informative blog content that covers topics related to your products or services. Share your blog posts on social media and include links back to your website in the post.
- Use social media monitoring tools to track mentions of your brand or product online. This can help you identify potential customers and connect with them directly.
In today’s society, eCommerce is a popular business idea. More website traffic equals more revenue. Thus a multichannel traffic method is quickly becoming the way to go. However, there is a heated discussion regarding which approaches generate the most traffic. There is not currently a one-size-fits-all answer to this. Experts can narrow down some of the most remarkable ways via which you may better generate traffic following after a series of objective analyses. It may be accomplished by carefully harnessing and leveraging the potentials inherent in a set of essential e-commerce characteristics.