Amazon, one of the biggest online marketplaces in India, is getting wilder by the day. You’re working hard to grow your business, but so are thousands of others. And let’s not even get started on the copycats and shady sellers trying to steal your product.
But don’t sweat it because there’s a secret tucked away in your Seller Central dashboard: the Amazon brand registry. It protects your hard-earned reputation, kicks counterfeiters to the curb, and boosts your sales with some seriously cool marketing tools.
In this guide, we’re ditching the jargon and giving you the real deal. We’ll walk you through everything you need to know about Brand Registry, from why it matters to how to sign up and use every feature to your advantage.
What is Amazon Brand Registry?
If you’ve got a brand you’re selling a product on Amazon then the Amazon brand registry is something you need to know about. It’s a program run by Amazon that’s completely free for brand owners. It is a growth accelerator designed to give you more control over your brand on the platform, and it does that in a few key ways.
First off, it helps protect your brand from those counterfeiters and copycats. Nobody wants to see their reputation tarnished by knockoffs, right? Brand Registry gives you the tools to fight back and keep your products authentic.
But it’s not just about defencing your brand. It’s also about going the extra mile to make your brand shine. With Amazon Brand Registry, you get access to special tools to create awesome product pages with videos, comparison charts, and all sorts of eye-catching stuff. You can even build your little store on Amazon just for your brand.
The best part? It’s been incredibly successful. Over 700,000 brands have already joined the club, and they’ve seen a whopping 99% reduction in annoying violations.
Why You Need a Brand Registry
1. Guards Your Brand
Many Amazon sellers try to copy the hot-selling product. The brand registry has all the security details for your products and gives you tools to keep counterfeiters at bay.
When you join the brand registry, you get tools like Amazon’s Transparency program, where each seller gets a unique code so Amazon can verify that they’re the real deal before they even get shipped out.
And Project Zero lets you zap those counterfeit listings without waiting for Amazon. It’s like having a superhero power! Plus, if you want to bring the hammer down, the Counterfeit Crimes Unit will help you take legal action against the bad guys.
2. Level Up Your Brand Game
At Amazon brand registry club, you get access to A+ Content, where you can improve your product pages with eye-catching images, videos, and cool layouts. This is a proven way to make your products more appealing and boost your sales.
Sponsored Brand Ads are another awesome perk. These ads let you showcase your brand and products right at the top of Amazon search results. If you want to connect with customers, Amazon Live lets you host live shopping events and chat with potential buyers in real time.
But it’s not all about looks and sales. Brand Registry also gives you powerful data and insights through Brand Analytics. This lets you see how customers find your products, what they’re searching for, and even who your typical buyer is. Armed with this info, you can make smarter marketing and product development decisions.
3. Build Trust & Grow Your Business
When customers see that your brand is registered on Amazon, it tells them you’re the real deal, not some fly-by-night operation. Trust is what keeps customers coming back for more.
Brand Registry also helps you get early reviews from trusted customers through the Amazon Vine program. These reviews can give your products the initial boost they need to start selling.
4. Get Exclusive Early Access
As a Brand Registry member, you’re in the cool kids’ club regarding new features and programs. Amazon often rolls out beta versions of new tools to Brand Registered sellers first, giving you a head start on the competition. This means you can experiment with the latest innovations and gain a competitive edge before anyone knows about them.
Eligibility & Requirements
Registered Trademark
First and foremost, you need to have a registered trademark. This is non-negotiable, folks. Amazon wants to ensure you’re the real deal, not some copycat trying to ride on someone else’s coattails.
This doesn’t mean your trademark needs to be fully approved and registered yet. If you’ve got a pending application through Amazon’s IP Accelerator program, that works too. But you will need that official documentation to prove you’re serious about your brand.
Brand Name & Logo
Your brand name and logo need to be unique and identifiable. This seems obvious, but you’d be surprised how many people try to register generic names or logos that look suspiciously like someone else’s. Don’t be that person. Make your brand stand out.
Product Categories
You’ll also need to tell Amazon what types of products you sell online. Are you a fashion brand, a tech company, or a toy manufacturer? Pick the categories that best fit your products so Amazon knows where to list you.
Additional Documentation
Finally, be prepared to show Amazon some proof. This might include pictures of your products and packaging, clearly showing your brand name and logo. You might also need to provide information about where your products are made and who distributes them.
Step-by-Step Enrolment Guide
Step 1: Gearing Up for Success
First, ensure you’re logged into your Amazon Seller Central account. If you haven’t created one yet, now’s the time. And if you’re currently rocking an individual seller account, consider upgrading to a professional one. It will provide extra perks, making the Brand Registry even more awesome.
Step 2: Finding Brand Registry
Now that you’re in, it’s time to find a Brand Registry. It usually hangs out under your Seller Central dashboard’s “Brands” tab. If it is not visible to you, just type “Brand Registry” into the search bar at the top.
Step 3: Filling Out the Application
It’s time to fill out the Brand Registry application. Now, don’t stress – it’s just a form. But accuracy is key here, so double-check everything before hitting that submit button.
Start by entering your brand name and the info from your registered trademark. Make sure these match exactly. Then, pick the product categories that best describe your products. Remember, you can choose multiple if your brand covers different areas.
Next, get your camera ready! Amazon wants to see those product photos and packaging shots. Make sure your brand name and logo are visible. And depending on what you’re selling, you might need to provide a few extra documents.
Step 4: Verification
Once you’ve submitted your application, it’s time to wait. Amazon usually takes a couple of weeks to review everything. In the meantime, they’ll email you a verification code to confirm that you’re the real deal. So keep an eye on your inbox, and once you get the code, plug it back into your Brand Registry account.
Step 5: Approval & Next Steps
If all goes well (and it usually does!), you’ll receive an email from Amazon letting you know you’ve been approved. Congrats! You’re now officially a Brand Registry member. Now, you get access to brand protection, enhanced listings, and powerful marketing tools.
Conclusion
Amazon Brand Registry is your brand’s ultimate growth strategy in the world’s biggest marketplace. So don’t let your brand get lost in the shuffle. Embrace Brand Registry and take charge of your Amazon journey.
But remember, protecting your brand is just half the battle. Getting your products into your customers’ hands quickly and efficiently is crucial. Here, NimbusPost swoops in to save the day. With their wide network, competitive rates, and easy integration with Amazon, they’ll handle the logistics so you can focus on growing your eCommerce business.
Together, Amazon Brand Registry and NimbusPost are all your brand needs to thrive on the world’s largest online marketplace. Take action today.
