How to Sell on Ajio: The Ultimate Step-by-Step Guide 2025

As an eCommerce seller, expanding your reach is crucial. Selling on platforms like Ajio offers a significant opportunity to boost your visibility and sales while reaching millions of customers across India, especially in the fashion and lifestyle segments. Whether you’re a new entrepreneur or an established brand, this guide will walk you through the process of becoming an Ajio seller, understanding the platform’s features, and optimizing your presence for success while addressing common queries.

 

Step-By-Step Guide to Selling on Ajio

 

Step 1: Ajio Seller Registration

To start selling on Ajio, follow these steps:

1. Visit the Official Registration Portal: Navigate to supplierregistration.ril.com.
2. Choose ‘New Supplier Registration: This option is for first-time sellers. You’ll be prompted to enter your PAN details, followed by other details.
3. Provide Business Information: Enter your business name, type, and other required details. If you’re a farmer, select ‘Yes’ and upload the necessary documents.
   
4. Upload Required Documents: You’ll need the following documents:
   • GST Certificate
   • PAN Card: Personal PAN for individuals and business PAN for companies
   • Bank Account Details: A cancelled check or bank statement
   • Brand Authorization or Trademark Certificate: To sell branded products, proof of authorization is required

 

Submit and Await Approval: After submission, Ajio will review your application. Approval times can vary and might take 7-10 business days, so it’s essential to monitor your email for updates.

 

Once approved, you’ll receive login credentials for the Ajio Seller Central portal.

 

Step 2: Navigating Ajio Seller Central

 

Ajio Seller Central is the dashboard where you manage all aspects of your selling operations:

 

Product Cataloging: Upload your product listings using the provided templates. Ensure accurate and detailed information to enhance product visibility.

Order Management: Track and manage incoming orders efficiently. Ensure timely order processing and dispatch, as these play a crucial part in maintaining seller ratings.

Inventory Management: Keep track of stock levels to prevent overselling and ensure timely restocking to maximise sales and optimize your supply chain efficiency.

Analytics and Reporting: Utilize the platform’s analytics tools to monitor sales performance, customer behavior, and other key metrics.

 

Step 3: Understanding Ajio’s Fee Structure

 

Ajio operates on a commission-based model. Here’s more information that you should know:

• No Listing Fees: You can list your products without any upfront costs. The only amount you have to pay is the commission on the items you sell, which makes it a preferred platform for selling clothes, shoes, accessories, and other products.
• Commission Rates: Ajio charges a commission ranging from 8% to 10%, depending on the product category and agreement terms.
• Payment Terms: Payments are processed after the successful delivery of orders. Ensure you have a valid bank account linked for smooth transactions.

 

 

Step 4: Product Listing on Ajio Seller Central

 

Once registered, you can start listing your products:

1. Access Seller Central: Log in to Ajio Seller Central.
2. Add Product Details: Provide comprehensive information, including product name, description, price, and high-quality images.
3. Set Inventory Levels: Ensure accurate stock levels to prevent order cancellations.
4. Choose Fulfillment Method: Ajio offers a dropshipping model where sellers ship products directly to customers.

 

 

Step 5: Managing Orders and Fulfilment

After your products go live, you can take care of order management flawlessly:

• Order Notifications: You’ll receive alerts for new orders through the Seller Central dashboard.
• Order Processing: Pick, pack, and ship the products promptly to ensure customer satisfaction.
• Returns and Refunds: Ajio handles customer returns and refunds, but it’s essential to adhere to their policies to maintain a good seller rating.

 

 

Step 6: Leveraging Ajio’s Marketing & Analytics

You can boost your sales in multiple ways with Ajio’s marketing support:

 

• Promotional Campaigns: Ajio takes good care of your marketing needs and takes off your marketing burden, so you don’t have to invest separately. You can participate in Ajio’s marketing initiatives to increase product visibility.
• Analytics Tools: Use the provided tools to track sales performance, customer feedback, and inventory levels.
• Customer Engagement: Respond promptly to customer queries and reviews to build trust and encourage repeat business.

 

Frequently Asked Questions

 

1. How to become a seller on Ajio?

Follow the registration steps by visiting supplierregistration.ril.com to become a seller on Ajio.

 

2. How much does Ajio charge for selling?

Ajio charges a commission between 8% to 10%, depending on the product category and agreement terms.

 

3. Can I sell on Ajio without GST?

No, a valid GST number is mandatory to sell on Ajio, as per Indian tax regulations.

 

4. Is Ajio B2B or B2C?

Ajio operates on a B2B2C (Business-to-Business-to-Consumer) model. Sellers supply products to Ajio, which then sells them to end customers.

 

Partnering with NimbusPost for Seamless Shipping

Managing logistics can be challenging. Partnering with a reliable shipping aggregator like NimbusPost can simplify the process.

• Multi-Carrier Integration: NimbusPost integrates with various carriers, offering flexibility and cost savings.
  
• Real-Time Tracking: NimbusPost lets you keep your customers informed with real-time shipment tracking and updates via SMS and WhatsApp.
• Automated Shipping Labels: Generate shipping labels automatically, reducing manual errors.
• COD Management: Efficiently manage cash-on-delivery orders, ensuring customized remittance payments to fit your needs.

By leveraging NimbusPost’s tech-backed features, you can streamline your shipping operations, allowing you to focus on growing your business on Ajio.

 

Conclusion

 

Selling on Ajio offers a vast opportunity to reach millions of customers across India. By following the registration process, understanding the fee structure, and effectively managing your product listings and orders, you can establish a successful presence on the platform.

 

Remember, consistency and customer satisfaction are key to thriving in the eCommerce space. With the right approach and tools, your business can flourish on Ajio.