If you’re a beginner online seller looking for a platform to kickstart your eCommerce business, Meesho is an excellent place to start. Meesho is an Indian B2B and B2C commerce platform that has transformed the way people sell and buy products. In addition, the platform has provided a unique opportunity for small businesses and individuals to connect with their customers directly and expand their reach beyond their local market.
Selling on Meesho is not only easy but also a lucrative opportunity for budding entrepreneurs to make some extra income. Whether you are a fashion enthusiast, a beauty lover, or a home décor fanatic, Meesho offers a wide range of product categories that will suit your interests. In this blog, we will take you through the registration process of Meesho and show you how to sell on the platform.
Documents Required to Register as a Seller on Meesho
If you’re interested in selling on Meesho, it’s important to have all the necessary documents and information ready to complete the registration process. Meesho is a user-friendly platform, and registering as a seller is easy, requiring only a few basic documents and details. Here are the documents required to register as a seller on Meesho:
- GSTIN: Goods and Services Tax Identification Number (GSTIN) is a must-have for any business that wishes to sell on Meesho. This is a 15-digit unique identification number issued by the government of India to every registered taxpayer.
- Bank Account: To receive payments from Meesho, you need to have a bank account that is linked to your Meesho account.
- Mobile Number: You will need to provide a valid mobile number to complete the registration process on Meesho.
How to Register and Sell on Meesho?
The Process: Register as a Seller on Meesho
- To get started, simply visit the Meesho website and click on the register button.
- On the registration dashboard, you’ll be asked to enter the mobile number you use for your business. It’s important to note that if you want to receive important updates, you should use your registered WhatsApp number. Once you’ve entered your mobile number, click the “send OTP” button to receive a One-Time Password.
- Enter the OTP in the space provided, and then enter your business’s email address. To secure your account, create a strong password with a minimum of 8 characters containing at least one number, one upper case letter, and one special character. Don’t forget to tick the option to receive notifications and updates on your WhatsApp number.
- After filling in these details, click the “Create Account” button to proceed. On the next screen, you’ll need to enter your GSTIN number. Verify it and click “Continue” to proceed.
- Next, fill in your pickup address details. If your pickup address is the same as your registered GST number, simply tick the “use address registered on GST” option, and your address details will be auto-filled.
- After that, you will need to fill in your bank details, including your account number and IFSC code. When you click “continue,” the site will verify your bank details and display them for you.
- Finally, fill in your business details, including your store and your name. Make sure your name matches the one you provided for your GST registration. Before you submit your registration, be sure to read and agree to the terms and conditions.
- Once you submit your registration, your Meesho Supplier account will be created, and you can start selling your products to millions of potential customers across India!
Listing Your Products
Once the registration process is completed, you now have access to the Meesho Supplier Panel, where you can start selling your products to millions of potential customers across India. However, before you start listing your products, we highly recommend reviewing the legal and policies section in the Supplier Panel. This will ensure that your uploaded catalogues comply with the policies of Meesho and avoid any future issues.
To start selling on Meesho, you need to upload your product catalogue, and this can be done by logging on to the Meesho Supplier Panel. This is a simple process, and you will be guided through every step to ensure that your products are listed correctly and attractively. The Meesho Supplier Panel is the one-stop solution for all your online selling needs. You can do everything from listing your products and managing inventory to processing orders and tracking payments from the Supplier Panel. It’s an easy-to-use platform that allows you to easily manage your online business.
Popular Categories Sold on Meesho:
- Ethnic Wear: Meesho is popular for its collection of ethnic wear, which includes sarees, salwar suits, lehenga cholis, and more. These are popular among women of all ages and are sold reasonably.
- Western Fashion: Meesho also offers a wide range of western fashion, including dresses, tops, jeans, and more. These are popular among young women looking for trendy and affordable clothing.
- Home & Kitchen: This category is also popular on Meesho and includes subcategories like upholstery, decorative showpieces, kitchen cooking tools, crockery, and more. Besides this, they also have sections for sports and fitness, stationery, and office supplies within this category.
- Electronics Accessories: This category includes items for grooming, smartwatches, phone accessories, home appliances, and more. This category is popular among young people interested in the latest gadgets and electronics.
- Beauty and Health: The beauty section includes makeup, perfumes, body cleansers, hair care products, and more. The health section includes sanitisers, oral care items, feminine hygiene products, and more. These categories are popular among men and women interested in personal care and grooming.
How to Upload a Single Catalogue on Meesho?
- Log in to your Meesho Supplier Panel account. If you haven’t created an account yet, refer to the previous steps on how to register for Meesho.
- Once you’re logged in, select the “catalogue upload” option to add your product catalogue to Meesho.
- Click the “add single catalogue” option to proceed.
- Select the category of your products. Meesho offers a variety of categories such as Ethnic Wear, Western Fashion, Men, Home & Kitchen, Electronics Accessories, Beauty & Health, and more. Choose the category that best fits your products.
- Add product images. Meesho requires only the front image of each product, making it less complicated than other sites. To upload images, simply click “add product images” and select the images you want to upload from your system.
- After you’ve uploaded your product images, you will be diverted to a screen where you can add specifications for each product. Fill in all the required information correctly for each product, including product name, description, price, shipping details, and more.
- Once you’ve filled in all the details, you can submit your catalogue to Meesho.
- Finally, you will get a dialogue box to confirm your catalogue for quality checks. After you confirm, Meesho will verify your catalogue, and upon approval, your products will be live on their platform, ready for customers to browse and purchase.
How to Upload Catalogue in Bulk on Meesho?
- Log in to your supplier panel account and select the “Catalog upload” option.
- Choose to add a new catalogue in bulk.
- Type in the category of your products. Meesho will provide main and subcategory options to choose from. Select the most relevant one for your product.
- Download the template provided by Meesho.
- Open the downloaded excel sheet and read the instructions carefully.
- Fill out the form in Sheet 2 as per the instructions provided. Make sure not to upload the same product twice in the current sheet or any previously uploaded catalogues.
- Note that some columns have dropdown options that you must use, as failing to do so will prevent your catalogue from being uploaded.
- After completing the form, go back to the Meesho site and upload the sheet.
- Finally, submit the file, and your products will be uploaded to Meesho.
If you’ve successfully uploaded your catalogue and it is live on Meesho, congratulations! You’re now ready to start receiving orders. But how can you ensure you get more orders and increase your sales on the platform? Here are a few tips:
- List more catalogues: One of the most important things you can do is to list more catalogues. Customers are more likely to purchase from a seller who offers a wide variety of products, so make sure you have at least 5-7 catalogues live on Meesho. And don’t stop there – keep adding more catalogues to your profile as you go. The more you offer, the more likely you are to get orders.
- Set the right price: When setting the price for your products, make sure to consider your costs and desired margin. It’s important to set a competitive price so that customers find your products appealing and are more likely to choose them over your competitors.
- Use the price recommendation tool: Meesho offers a price recommendation tool to help you reach a competitive price for your products. This tool can increase your sales and visibility on the platform by gaining an edge over other sellers.
- List trending products: Customers always look for fresh and unique trends, so make sure to list trending products to attract more orders. You can use Meesho’s trend analysis tools to identify what’s popular and not.
- Opt for the Next Day Dispatch (NDD) program: Meesho’s NDD program greatly increases your sales. By signing up for this program, you’ll receive extra visibility for all catalogues that qualify for NDD. This means you’re more likely to get orders and make sales. So, make sure to opt for this program if you’re eligible!
Delivery and Payments
When you receive an order, Meesho will notify you via email, and you can also track the order on the Meesho Supplier panel. In addition, Meesho charges the lowest shipping cost for deliveries across India, which is great news for you as a seller. It means you don’t have to worry about setting up your shipping arrangements or dealing with the hassle of shipping products to your customers.
Meesho’s logistics partner will pick up the product from your location and deliver it straight to the customer. It’s important to ensure that you package the product well and attach the shipping label provided by Meesho, as this will ensure that the product reaches the customer safely and on time.
To fulfil an order, you’ll need to go to the Meesho Supplier Panel and follow these simple steps:
- Accept your order
- Download the label and manifest.
- Pack the product and attach the label.
- Hand over the product to Meesho’s logistics partners
Meesho has made fulfilling orders as simple as possible, so you can focus on running your business and delivering great products to your customers.
Payment for Orders
After you’ve successfully delivered an order, the payment for that order will be deposited directly into your bank account on the 7th day. This includes Cash-on-Delivery orders. So, if your product was delivered on January 1st, 2023, the payment for that order will be deposited in your bank account on January 8th, 2023. You can view your deposited balance and future payments on the Meesho Supplier Panel. Meesho ensures that payment for your orders is made securely and directly into your bank account. With Meesho, you can trust that you’ll be paid on time every time.
Tips for Successful Selling on Meesho
Building a Brand Presence
Building a brand presence is essential to establishing a successful online business. It helps create a unique identity for your business and helps customers recognize your products easily. Customize your Meesho store with a unique logo and banner. A unique logo and banner help create a consistent and professional look for your store. And using high-quality images and detailed product descriptions helps customers understand the product they are purchasing and helps build trust in your brand.
Understanding Customer Needs and Preferences
By understanding what customers want and need, you can tailor your products and services to meet their expectations better and stand out in a competitive marketplace. Conducting market research can help you better understand your target audience and their needs. Use social media platforms to gather insights and learn about your potential customers’ likes and dislikes, shopping behaviour, and preferences. Identify gaps in the market and determine where you can add value.
Offering Competitive Pricing and Discounts
One of the key factors in selling successfully on Meesho is offering competitive pricing and discounts. Setting competitive prices is essential to attract customers and stand out. To arrive at the optimal price for your products, you can use Meesho’s price recommendation tool. This tool considers various factors such as your costs, competitor prices, and demand for the product to suggest the best price. It’s essential to keep a close eye on your pricing strategy and adjust it as needed. As the market and customer preferences change, it’s important to adapt and ensure that your pricing remains competitive.
Providing Excellent Customer Service
When it comes to selling on Meesho, providing excellent customer service is essential to build trust and loyalty with your customers. Always respond promptly to customer inquiries and complaints, and offer helpful and informative responses. Customers appreciate clear and concise answers to their questions. This will help to build trust and credibility with your customers, which is important for building long-term relationships.
Leveraging Social Media For Promotion
Online seller or dropshipper, leveraging social media platforms is a great way to promote your products and brand. You can attract and engage potential customers by sharing high-quality images and engaging content. One effective way to promote your brand on social media is by running social media contests and giveaways. This is a great way to increase brand awareness and engagement. You can offer free products, discounts, or other incentives to encourage users to like, comment, and share your posts.
Selling on Meesho is an excellent opportunity for online sellers and dropshippers to reach a large customer base and increase sales. Because there is no stringent registration process, new online sellers can start selling on Meesho in no time.