Anyone can start a business, but not everyone can become a true entrepreneur! Isn’t that true? Now you may think that it’s an overstatement, but the truth being told, it is the reality of today’s eCommerce industry, where cutthroat competition is the new normal. In the age of digitalisation, eCommerce has grown by leaps and bounds and is only expanding further.
The eCommerce market is projected to grow at a compound annual growth rate (CAGR) of 15.8% from 2025 to 2030, from an estimated $10.19 trillion in 2025 to USD 21.22 trillion by 2030. There is clearly no chance that the rise of the eCommerce market would slowdown, as customers all over the world are switching to online shopping for convenience and diversity.
Now let’s come to one of the major questions that every online merchant should ask themselves in 2025. How to increase online sales and increase your customer retention? In what ways can you make your brand shine? Are there any proven strategies to skyrocket your business sales this year? All these queries will be answered here with some bonus tips!
What are Some Quick Ways to boost eCommerce Sales?
Have A Clear Brand Voice
You know what’s the most important thing that customers celebrate and like about your brand among the other alternatives? It’s your brand voice, which has everything to do with your brand’s messaging. Even though eCommerce is a hot topic today and the market is overwhelmed with a plethora of online brands now and then, not all survive in the game. Because it’s never enough to just make an online store and display some products over there. You need to make a statement with what you are bringing to the table.
Your products should connect to the customers because offering quality is not enough! In addition to considering who you are speaking to and why, your brand voice should be in line with the company’s beliefs and objectives.
Think about your target market and marketing personas as you begin to develop your brand voice. Make a list of the personality traits, adjectives, and everyday language you wish to adopt as a brand as you explore your audience and personalities.
Build a Content Marketing Strategy
How your brand communicates with your audience has a lot to do with better engagement and retention, which in turn push sales upwards. Since content is the king in today’s world of instant information dissemination, every brand today has an urgency to align its content marketing strategy to the target audience.
82 percent of marketers are making active investments in content marketing, as per HubSpot. By 2026, it is anticipated that content marketing would generate $107 billion in revenue (Statista).
While constructing a solid marketing strategy, you have a multitude of things to figure out. Like figuring out which social platform offers you the highest engagement and type of audience, current industry trends, etc.
Communicate to your audience via email marketing, social media creation like short video content, SEO-based articles and press releases, utilising UGC (user-generated content) for better connectivity, podcasts, infographics, and so on.
Include Customisation
Who wouldn’t love to buy and invest in the brand that is dedicated to offering personalised shopping experiences? Modern customers adore personalised products and services, and this further results in better engagement and happy customers.
71% of customers anticipate personalised service from businesses, as per McKinsey & Company. Customers not only desire personalisation, but demand it! They want the brand to offer products with messages that interact and connect with them.
Add customised messages and cards with the products to your potential and old customers. You can also offer them gift cards, special coupons with discounts, and freebies on the purchase of goods at a certain amount to boost eCommerce sales.
Master the Art of SEO
Searth-engine optimisation is the most crucial key to winning the battle of fetching the highest online traffic today. To make your website lead from the front in SERPs and get maximum eCommerce traffic, you need to optimise everything, right from your product descriptions to blogs and articles.
Invest in key SEO tools such as Semrush, Ahrefs, Google search analytics, Moz, etc., to keep track of trending and hot keywords and remain updated on what competitors are doing right in the business.
Make AI Your Friend
51% of marketers optimise content using AI techniques, such as search engine optimisation and email campaigns, as per SurveyMonkey. There is no doubt that AI is no less than gold for the eCommerce business today, and it has become a part of every single market segment, right from marketing to advertising. Almost every online brand today is using AI chatbots to communicate thoroughly with their customers, which is yet another major step towards improving customer relations and boosting sales.
Put money into learning how to use AI to improve customer service, revamp your brand identity, enhance your social media presence, and improve your SEO game. Leverage ChatGPT for eCommerce, as AI is the future of eCommerce!
Put Money into Influencer Marketing
The size of the worldwide influencer marketing market has more than tripled since 2019. It hit a record-breaking 24 billion dollars in 2024, as observed by Statista. In 2025, it is anticipated that ad spending in India’s influencer advertising industry would amount to US$340.00 million.
Influencer marketing is a more affordable way to promote your brand right from a ground level instead of partnering with celebrities. Get the right influencers to promote your products, and you’re good to go!
Keep Up Your Product Reviews and Ratings
Did you know that including customer ratings and reviews of your products can significantly increase conversion rates, and about 90% of customers read product reviews before purchasing them? Also, the conversion rate gets lifted by 70% if the products are being reviewed by customers.
You can greatly increase your conversions by adding genuine customer reviews and product ratings. They give your customers confidence that the choice they are considering is the right one and thus boost eCommerce sales.
Upgrade Social Media Game
5.52 billion people used the internet globally as of October 2024, making up 67.5 percent of the world’s population. Among these, 5.22 billion people, or 63.8 percent of the global population, used social media. That is the degree to which the internet is being consumed, and there are barely any active shoppers who are not active on social media.
So you always have the leverage to use the most adored social media platforms like Instagram, YouTube, Facebook, X, Snapchat, Pinterest, etc. Engage your audience by creating compelling social media content that is informative and interactive at the same time.
Invest in E-mail Marketing Campaigns
By the year 2027, the global e-mail marketing industry will be worth $17.9 billion! Isn’t it brilliant?
A well-thought-out email marketing campaign can help you increase your eCommerce business sales because it influences people’s purchase decisions.
A great way to share information like videos, newsletters, articles, and product releases with your subscribers is by email, which may increase website traffic. In addition to sending order confirmations, you can advertise discounts.
Generate Short-Form of Content
Amongst the busy lifestyle and hectic worklife, people barely have time to consume content, which is lengthy and time-consuming. So your job is to make online content that is not only trendy but also short and crisp.
HubSpot suggests that short-form content is a real ROI powerhouse over any other content form. So making well-researched and short-form content can actually bring you blockbuster online engagement and better eCommerce sales!
Offer Subscription Plans
Yet another way to gain higher eCommerce sales is to offer comprehensive subscription plans, which empower your brand to gain better customer loyalty. But one thing that needs your special attention is to keep offering something new to your customers from time to time. Because customers are bound to get bored, you have to keep offering special offers and additional features with benefits in the annual and monthly subscription plans.
Pitch Limited Promo Deals and Flash Sales
Proactive shoppers today literally crave festive season sales and flash deals these days, and when its their favourite brand, they get more excited. By doing so, you are motivating your regular customers as well as prospects to purchase frequently from your brand.
In addition, while making an eCommerce customer retention strategy, this step comes as a crucial one.
Optimise Your Website for Mobile Commerce
By 2025, mobile shopping is expected to reach $710 billion, a 20 percent increase from 2023. 78 percent of this eCommerce traffic will come from phones, which will replace desktops and tablets; therefore, mobile optimisation of your website or app matters!
70% of purchases are made using mobile applications these days, making them the convenient option for shopping. Compared to mobile websites, they are easier to use, load faster, and convert customers three times more effectively.
So if you can manage to build a mobile app for your brand, your sales margins are never going down! So upgrade your mobile commerce game today!
Offer Hassle-Free Checkout
No matter how excellent the website is for the remaining part of the journey, it is failing in its main goal if visitors are unable to make purchases effectively. So you need to ensure a flawless checkout process for your customers to increase eCommerce sales.
The set of steps a consumer takes to complete their purchase on an eCommerce website is known as the checkout process. It is indeed the most crucial step to ensuring a seamless purchasing experience for your customers and lowering the cart abandonment rate.
So enhance your website or eCommerce business app checkout process by enhancing the UX and avoid getting ghosted by them!
Count Upon Data-Driven Insights
Making data-driven decisions is the key to gaining momentum in customer success. Tracking down your customer’s data, their preferences, demography, search history, their reviews and feedback, and so on, can aid you in making better decisions and, hence, enhance engagement and increase satisfaction.
Include Automation In Business
72% of successful eCommerce businesses currently use marketing automation in certain aspects of their processes. And given the massive size of the automation industry, you should start including automation in your business operations for efficiency and productivity. That’s not it; by using eCommerce automation, eCommerce businesses saw a 45% improvement in return on investment and an 80% increase in lead creation, as per BigCommerce.
Choose a Reliable Shipping Partner
If you are doing the shipping right, then it all comes down to nothing! Making your products reach end customers’ doorsteps in their preferred time period is the key to remaining profitable and surviving in the game of eCommerce.
So when you go out to choose a shipping partner for your eCommerce business, carefully analyze all the parameters in depth to maintain a positive brand image and a strong customer base.
Whether you need shipping, logistics, or warehouse fulfillment services in India or abroad, NimbusPost’s technology-enabled shipping solutions have got your back!
Keep Track of Your Competitors
Staying updated with your competitors keeps you one step ahead of the online shopping trends and latest market updates! To find areas for development, like customer service, marketing initiatives, and potential new markets for expansion, you must be aware of their advantages and disadvantages.
By keeping an eye on your rivals, you can determine what goods and services are preferred by your target market and—more importantly—find any weaknesses in their offerings.
Offer Free Shipping
Free shipping increases sales for eCommerce businesses. Comscore reports that 60% of consumers added items to their shopping cart to qualify for free shipping, and 77% of consumers looked at the free shipping option before making a purchase.
You will now wonder how offering free shipping boosts sales. Customers who wish to purchase in bulk or who have minimum or maximum order requirements from certain vendors want to take advantage of free shipping in order to save money.
So that’s why offering free shipping will certainly lead to higher eCommerce sales and better customer retention.
Include On-demand Delivery
Do you know why hyperlocal delivery apps like Zepto, Blinkit, and Instamart are thriving? Because they are winning against time to deliver instant gratification to their customers. Their revenue is doubling every year, and so is their service range.
There is no greater happiness for customers than to get essential day-to-day items delivered within a matter of time. So there is a clear opportunity for you to raise your sales by offering customers on-demand delivery options.
Provide Multiple Payment Options
According to the PYMNTS research “Digital Economy Payments,” which was based on a survey of 2,771 American consumers, 15% of consumers had high payment diversification.
So, offering various modes of payment to your customers is a win-win situation for your eCommerce sales. Having a variety of payment methods, such as credit cards, mobile wallets, or installment plans, gives clients the flexibility to select the one that works best for them. This adaptability improves convenience, increases customer pleasure, and promotes repeat business.
Sell to Global Markets
Once you have a huge audience base in your home country and blooming revenue, global markets are worth the shot! Given the diverse market exposure abroad, your business has all the chances of capturing a bigger market and expanding its customer base.
Prioritise Post-Purchase Experience
Paying heed to how your customers feel post purchase and utilising that input to enhance their experience is the pro hack to tap into customers’ deep desires and gain profit in the long run.
To make it happen, you can offer a post-purchase experience survey to your customers, including multiple questions to receive their valuable feedback.
Try Cross-Selling and Upselling
In today’s cutthroat industry, online businesses that use effective marketing and sales techniques consistently achieve success. For this reason, major eCommerce companies like Amazon, eBay, and AliExpress use strategies like cross-selling and upselling to increase their sales margins without making significant financial investments.
The goal of both cross-selling and upselling is to raise the value of your sales. Sellers should, however, make sure that these deals improve the lives of their customers.
Make a Solid Re-Targeting Strategy
eCommerce retargeting is a potent marketing tactic that any brand may employ. Another name for it is remarketing.
Put another way, it’s a tactic meant to move “warm” leads—who already know your eCommerce brand and what you sell—further down the marketing funnel. All they need is more persuasion.
In a Nutshell
While 2025 is going to be another blooming year for the global eCommerce sector, the competition will equally thrive, and so will the need for every new startup and small brands to level up their branding and sales game.
This guide on how to increase eCommerce sales will indeed help you to create a solid eCommerce business strategy, but you need to run solid research before launching it.
FAQs
How can I use social media to boost eCommerce sales?
To start with, build a platform-specific social strategy for your social media marketing; that is, every social media platform has a different audience base and content demand. So whatever content you are aiming to make, plan as per the platform you are using.
You can boost your customer base and foster brand loyalty by customising content for particular target audiences.
What are the best email marketing strategies for eCommerce?
E-mail marketing is a must-do thing to engage meaningfully with your customers. Here are 5 ways to make the best out of it:
- Start with a welcome email series when a customer subscribes.
- Include email segmentation by clubbing your customers into different groups for better personalisation.
- Reward your loyal customers with special offers and discounts.
- Create well-designed and responsive mailers to get higher views. It is better to design them for a mobile-friendly view.
- Try split-testing your email campaigns to different sets of audiences and measure the efficacy on the basis of open rates, click-through rates, or conversion rates.
How do I improve my website’s conversion rate?
- Enhance user experience
- Add social proof
- Utilise A/B testing
- Revamp your SEO game
- Make your page navigation smooth
- Optimise the website for a mobile-friendly view
- Leverage data analytics
What role does SEO play in increasing eCommerce sales?
The process of making your website’s content stronger in order to make it more visible on search engine results pages is search engine optimisation, or SEO. Your ability to draw clients and increase eCommerce sales will increase with the authority of your pages on search engine results pages.
Using efficient SEO techniques to optimise your content has a number of perks. One benefit is that it draws in high-quality traffic. In addition, SEO enhances the return on investment (ROI) of digital marketing.
How can I increase the average order value (AOV) in my store?
One of the most crucial indicators of a brand’s performance is its average order value, or AOV. The average ticket size for each purchase a consumer makes from a brand is known as the AOV.
Here is how you can increase your AOV:
- Bundle Products
One of the most common methods for boosting order value is bundling, which usually involves putting various sellable items into a single bundle. Bundles encourage buyers to buy multiple products to achieve a better price for their planned purchase or to gain more value out of their initial purchase.
- Try cross-selling and upselling
Use information from previous customers’ purchases to determine what makes the planned purchase seem more valuable when cross-selling or upselling products.
- Prioritise discounts and offers
Offering discounts and promotions to your clients is one of the simplest ways to raise your average order value. Consumer psychology functions in such a way that a client feels a sense of pride for obtaining a better deal when they take advantage of a discount or offer.
- Offer free shipping
When providing free shipment, use reasonable shipping choices like surface transit. Give customers the choice to pay more for expedited order delivery, making free shipping plans more time-consuming and cost-effective for you.
