Your eCommerce website is your shop window. If you want to get more eCommerce traffic and sales to your site, then on-page SEO is a critical first step. You must know how to optimize your site before someone can find your products or read the content they want.
You’ll frequently find general sites on SEO and website optimization but fewer reviews of tools designed for eCommerce stores. This post aims to fill that gap.
Today, we would like to offer you a basic introduction to top SEO tools and share with you our favorite free SEO tools list for an eCommerce business.
What Are Free SEO Tools?
SEO tools help you measure how your site performs in search results. The information can be used to optimize website content, keywords, and other aspects of your site’s architecture.
Just as real-world tools have specific purposes, so do SEO tools.
SEO tools that can help you with:
- Keyword Research
- Local SEO
- Mobile SEO
- On-page SEO
- Rank Checking
- Site Speed
- WordPress SEO
SEO tools are incredibly useful for helping you understand how to optimize your website for rankings – but you can’t just throw them at your site and expect the desired results. If you want to get the most out of your SEO tools, you’ll need to understand how to use them effectively.
The Importance of SEO for eCommerce
When customers need a product or service, they often perform Google searches to find recommendations, compare prices and options, and get other information that can help them make decisions.
If your website doesn’t appear in the search engines, you are limiting the reach of qualified and interested customers.
That’s where eCommerce SEO comes in. It allows you to reach out directly to potential buyers, instead of having to pay for ads. Once they’re on your site, you can delight them with high-quality products, interesting copy, and compelling offers.
List of the Best Free SEO Tools
It can seem overwhelming when you are looking to get started with SEO, but we’ve got you covered. Here are the best free SEO tools you should be using!
SEMrush is a comprehensive SEO, content marketing, and digital marketing tool that includes 26 tools related to SEO. These relate to keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor SE analysis.
Keyword Overview helps you discover keywords with an estimated value, competition, and organic ranking. You’ll also discover why certain keywords perform well for your niche so that you can win the search engines’ favor.
SEMrush provides a free trial for a few days, you may try it out before purchasing a paid plan.
Google Analytics is a great tool for any digital marketer looking to improve the visibility of their website. It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics. With this information, digital marketers can tweak their content strategy and figure out what works and what doesn’t.
It is also one of the best free SEO tools that digital marketers should use.
Keywords Everywhere Browser Extension
Keywords Everywhere is a free browser extension that reveals accurate search volume, CPC, and competition data to help you identify trending keywords that can move your business forward. The Keywords Everywhere Browser Extension helps you discover and search for long-tail keywords. You can also use it to download long-tail keyword lists in Excel, CSV, or PDF file formats.
SEO Minion Browser Extension
SEO Minion is a Chrome extension that analyzes on-page SEO for redirects, broken links, and other issues. It also identifies your website’s predicted rankings using a SERP preview tool. With an integrated SERP preview tool, it also gives you advanced settings to optimize your website for improved search rankings.
Keyword Keg’s browser extension provides three main features to help handle keyword research. Find Keywords helps identify related keyword opportunities and merge multiple keywords into a single found word to boost search traffic. Import Keywords help you quickly see which other keywords and phrases on the web are driving traffic. Finally, this extension displays the organic search results in real-time, so you can easily track which terms or words drive high-conversion traffic.
Google Structured Data Testing Tool
Google’s Structured Data Testing Tool helps merchants create new website pages and improve existing ones with user-friendly automated analyses. This tool validates the accuracy of structured data, schema.org, and other web crawling tools. In particular, Google frequently pulls information from schema.org into its Knowledge Graph – a key benefit that can improve search visibility.
Google Search Console
Google Search Console uses search analytics to help you optimize content, submit websites and specific URLs for indexing and receive alerts about website issues.
If you want to increase organic search presence, we recommend going right to the source with Google Search Console.
Google My Business
Creating a Google My Business account is free, and one of the best ways to improve your online presence. In addition, Google My Business provides you with better search engine optimization (SEO) by enhancing your overall brand consistency. Use GMB to optimize your online listing for customer engagement and increase visibility in local searches.
Google Tag Assistant
Tag Assistant is a handy browser extension that helps you set up Google Analytics, Google Tag Manager, and other tags correctly. This customizable extension gives you instant access to website tracking data and lets you monitor current tags on webpages and identify errors in the code. Overall, this easy-to-use tool reduces headaches by helping you get correct data from Google tools.
SEO Site Checkup
SEO Site Checkup is a suite of tools that offers insights for a variety of SEO issues on your site. It offers insights into a variety of SEO issues, including backlinks, visitor breakdowns, sitemap files, favicons, and more.
Site Checkup will perform a comprehensive review of your site and give your website an overall letter grade, show you which issues need attention, and provide you with a list of fixes to get started on.
SEO can be one of the most expensive marketing channels for eCommerce businesses, especially when you factor in the budget required to acquire an SEO expert. That said, there are plenty of free tools listed above which can help you take small steps toward improving your search rankings.
To learn more about more approaches to generate traffic to your eCommerce website check out NimbusPost’s blog on Best Techniques to Drive Traffic to Your eCommerce Website.