Becoming a successful online seller in the vast marketplaces of Amazon and eBay can feel like wandering through the web, especially when searching for that elusive, profitable product. There’s no doubt that nearly half of Amazon sellers find product selection hard. Yet, within this challenge lies the opportunity to find high-demand, low-competition products. These types of products offer the promise of healthy sales without the fierce competition that often plagues popular categories.


High-demand, low-competition products help you create your niche, where you can set premium prices, build a loyal following, and steadily grow your business. In this guide, we’ll share six proven strategies to help you find these products and 24 hot product ideas to spark your imagination. Keep reading!


6 Strategies to Find High-Demand, Low-Competition Products


Let’s discuss strategies for finding high-demand, low-competition products for e-commerce success. No more sifting through Amazon listings or competing with big brands.


1. Traffic Products


Search for traffic products. Those budget-friendly goodies under $15 seem to fly off the shelves. Products like phone accessories, quirky kitchen gadgets, or even fidget spinners back in the day. Though these products have low profit margins, they are the crowd puller to your store.


Even with smaller margins, the sheer sales volume can add up quickly. Plus, they’re a fantastic way to introduce customers to your brand, potentially leading them to your higher-priced offerings later. Aim to make about 20% of your inventory these crowd-pleasers.


2. Channel Your Inner Detective


Peek over the fence at what your competitors are doing. You’ll not be called shady; but a smart business owner. Head over to Google Trends to spot hot product searches. Scroll through the Amazon and eBay listings for bestsellers in your niche. Check how many other sellers are hawking the same product you want to sell.


You can leverage search and analytics tools that do the heavy lifting. These tools analyse top sellers in your chosen category and reveal their winning products.


3. The Similar Product Strategy


This one’s a bit like reverse engineering. Start by identifying a popular niche, then seek out lesser-known sellers still doing well with similar products. See what they’re offering how they’re marketing it, and spot any areas where you could improve.


4. Try Opportunity Finder


Opportunity Finder is a tool like a map for Amazon sellers. This handy tool uses filters to sift through the Amazon marketplace, highlighting products with high demand and low competition.


You can try Jungle Scout’s opportunity finder. It is easy to use and reliable for beginners. Here are some recommended settings:


  • Categories: Stick to less regulated ones like Home & Kitchen, Pet Supplies, or Beauty & Personal Care.
  • Monthly Sales: Aim for at least 750 units sold.
  • Competition: Set it to “Very Low.”
  • Price: Look for items priced at $20 or more.
  • Seasonality: Prioritise products with “Very Low” seasonality for consistent sales.
  • Niche Score: Shoot for a seven or higher.
  • Exclude Top Brands: Avoid going head-to-head with the big players.


5. Social Media


Social media isn’t just for cat memes and vacation pics. It’s a platform for market research.


  • Instagram: Hashtags are your friend here. Search relevant hashtags to see what’s trending. Pay attention to hashtags with 50,000-500,000 posts – that’s the sweet spot.
  • Facebook Groups: Join niche groups to eavesdrop on customer conversations. What are their pain points? What products are they raving about?
  • Reddit: Explore relevant subreddits (niche communities) to uncover trending keywords and related product ideas.
  • TikTok: This platform is exploding with product recommendations. Search for “TikTok made me buy it” and see what goes viral.


6. Google Search


Start with a broad search term related to your interests. Then, pay attention to the “People also ask” section for clues about what customers want. Use related searches to dig deeper and refine your niche.


You can also check a website’s estimated traffic using tools like SimilarWeb. If it’s getting 100,000-300,000 visitors a month, that’s a good sign of a healthy, but not overly competitive niche.



24 High-Demand, Low-Competition Product Ideas for 2024


1. Foaming Soap Tablets


Foaming soap tablets are travel-friendly and less wasteful soaps. They can be categorised as traffic products that are cheap and sell quickly. These little wonders dissolve in water, creating a luxurious, effective, gentle lather.


This niche is still relatively new, offering plenty of room for innovative brands to make their mark. You can add your USP by selling foaming soap tablets with unique scents, natural ingredients, or eye-catching packaging. With growing consumer interest in sustainability, foaming soap tablets could be your ticket to a squeaky-clean profit margin.


2. Smart Home Devices


Smart home devices are no longer just for tech geeks. They’re becoming mainstream, thanks to their convenience, energy-saving benefits, and the cool factor they bring to any home.


Think of smart plugs that let you control appliances remotely, smart thermostats that learn your preferences, or even smart lights that can change colour to match your mood. This market is only going to get bigger as consumers embrace the possibilities of a connected home.


3. Reusable Water Bottles


With the global reusable water bottle market valued at USD 9.28 billion in 2023, it’s clear that people are ditching single-use plastic in favour of sustainable hydration. Selling reusable water bottles will spark environmentalism and people want water bottles that match their personality, lifestyle, and aesthetic. You can sell bottles with sleek stainless steel designs for the minimalist, fun patterns for the fashion-forward, or high-tech options with built-in filters for the health-conscious.


As a seller, tapping into this market means selling an eco-conscious, healthy, and on-trend lifestyle. Partnering with a reliable fulfilment provider like NimbusPost can help you meet this growing demand efficiently, ensuring your customers get their stylish new hydration companions quickly and smoothly.


4. Air Purifiers


The demand for air purifiers is skyrocketing, with increasing concerns about air pollution, allergies, and even airborne viruses. Knowing that you and your family breathe healthier air can drastically improve your quality of life. Therefore, selling an air purifier is a great idea.


Moreover, this market isn’t just for those living in polluted cities. A potential customer is anyone with pets, allergies, or simply wanting cleaner air. Consider offering air purifiers with specialised filters for different needs (pet dander, pollen, smoke, etc.). Smart air purifiers that integrate with home automation systems are also gaining popularity.


5. Sofa Drink Holders


The simple invention of the sofa drink holder solves a common problem many of us face but rarely think about. No more spilt drinks, stained upholstery, or the frustration of searching for a coaster.


Sofa drink holders are practical, affordable, and surprisingly versatile. They come in various styles and materials, from sleek wood to durable plastic, ensuring an option to match any decor. The best part is that this niche is relatively untapped. With few brands in the market, there’s plenty of room for new sellers to offer their unique designs, colours, or even multi-functional holders that can also store remotes or snacks.


6. Wicker Baskets


In a market dominated by plastic and synthetic materials, there’s something undeniably appealing about wicker baskets’ rustic warmth and natural beauty. They add a touch of texture, visual interest, and a hint of bohemian charm to any living space.


Wicker baskets are incredibly versatile. They can be used for storage, organisation, or decorative accents. The market for wicker baskets is vast, with different sizes, shapes, and weaving patterns to cater to diverse tastes. You could offer traditional designs for a classic look or experiment with modern twists to appeal to trendier consumers.


Handmade or fair-trade options can resonate with those seeking ethical and sustainable products. You can weave your way to success in this profitable niche with creativity.


7. Organic Face Powder


Gone are the days when heavy, chemical-laden makeup was the norm. Modern consumers increasingly seek natural and organic cosmetics that nourish their skin while enhancing their beauty. Organic face powder, in particular, has seen a surge in demand as people seek alternatives to traditional powders that can clog pores and irritate sensitive skin.


8. Cluster Lashes Kit


While some still prefer the professional touch, many embrace the DIY approach with cluster lashes. These kits offer a more affordable and convenient way to achieve luscious lashes at home.


As an eCommerce seller, you can tap into this growing market by offering high-quality cluster lash kits that cater to different skill levels and preferences. Consider including detailed instructions, various lash lengths and styles, and even additional tools like tweezers or adhesives.


9. Zero Waste Deodorant


Raise your hand if you’ve ever felt guilty tossing another empty deodorant container into the trash. Eco-conscious consumers are increasingly seeking alternatives to traditional deodorants, which are often packaged in plastic and contain questionable chemicals.


Now, people are moving towards zero-waste deodorants. These natural deodorants come in various forms – bars, creams, or even powders – and often feature simple, plant-based ingredients. As an eCommerce seller, offering zero-waste deodorants can attract a loyal customer base passionate about sustainability. Plus, you can create a truly unique brand identity with as many variations and scents as possible.


10. Hair Growth Serums


Hair loss and thinning hair are common concerns affecting men and women.  This universal worry has fueled a growing demand for hair growth serums.


Hair growth serums are not all about vanity; for many, hair is tied to confidence and self-esteem. That’s why people are willing to invest in products that promise to revitalise their locks. Different hair types and concerns require different solutions. Some serums stimulate hair follicles, while others nourish the scalp or protect against breakage. By offering a diverse range of serums targeting specific needs, you can cater to a wider audience and increase your chances of success.


11. Unique Makeup Brushes


Makeup brushes are essential tools for any beauty enthusiast, but they’re not all created equal. While basic brushes get the job done, there’s a growing demand for brushes that offer something special. This is where your creativity can shine.


Consider brushes with unusual shapes, textures, or materials. Maybe it’s a teardrop-shaped foundation brush for blending, a silicone brush for precise eyeliner application, or a set of brushes made from recycled materials for the eco-conscious consumer.


The key is to differentiate yourself. Don’t just offer the same old brushes everyone else has.  Focus on innovation, quality, and a unique selling point for a specific audience.



12. Men’s Grooming Products


Gone are the days when grooming was considered a purely feminine domain. Men increasingly embrace self-care and invest in products to look and feel their best. This shift has led to a booming men’s grooming market.


While shaving cream and deodorant are staples, men seek more specialised products to address their needs. These include beard oils for healthy facial hair, anti-ageing serums tailored to men’s skin, and styling products for various hair types and textures. These are high-demand products.


One thing’s for sure: this market is ripe for opportunity. As more men prioritise grooming, the demand for high-quality, targeted products will only increase. By staying ahead of the curve and offering innovative solutions, you can tap into this growing market and establish your brand as a trusted name in men’s grooming.


13. Toddler Golf Sets


Sure, a toddler swinging a mini golf club is cute. But there’s more to it than just adorable photos. Toddler golf sets offer a fantastic way for young children to develop essential skills while having a blast. Swinging a club helps with hand-eye coordination, balance, and gross motor skills.  Chasing after the ball encourages physical activity and builds stamina. It’s playtime with a purpose!


Parents love products that entertain their little ones while offering educational value. That’s why toddler golf sets have become increasingly popular, making them a smart choice for e-commerce sellers.


14. Bath Toy Organisers


Bath toy organisers keep the bath toys neatly stored and help prevent mould and mildew growth, a major concern for parents. They come in various shapes and sizes, from mesh bags that hang on the wall to suction cup organisers that stick to the tub. Some even have built-in scoops for easy cleanup. This variety offers ample opportunity to find a niche within this practical product category.


When choosing bath toy organisers, prioritise those made from quick-drying, mould-resistant materials. Consider fun and engaging designs for kids with bright colours or animal shapes. And don’t forget to highlight the hygienic aspect in your marketing – parents will appreciate a product that helps keep bath time clean and safe.


15. Educational Toys


Do you remember those colourful blocks that taught you shapes and counting? Or the puzzles that challenged your problem-solving skills? Educational toys have come a long way since then, but the basic premise remains: learning through play.


STEM-focused toys (Science, Technology, Engineering, and Math) are popular today. Parents want to spark their children’s curiosity in these fields from a young age. Think about coding robots, science experiment kits, or building sets encouraging critical thinking and creativity.


The key to success in this niche is to offer fun and educational toys. Look for products that engage children’s senses, encourage exploration, and provide a sense of accomplishment.


16. Unique Children’s Apparel


Kids’ clothing has gone beyond just being cute and comfy. Parents are now searching for apparel that reflects their children’s personalities and interests.


This trend opens up a world of possibilities for e-commerce sellers. You could offer clothing with quirky designs, funny slogans, or custom options that let parents personalise their child’s wardrobe. Eco-friendly and ethically sourced materials are also a big draw for parents who care about sustainability.


17. Baby Carriers


Baby carriers were a lifesaver in the early days of parenthood, and they continue to be a staple for modern parents. These ingenious contraptions allow caregivers to keep their babies close while freeing up their hands for other tasks.


When choosing baby carriers to sell, consider a few key factors. Ergonomic designs that support both baby and wearer are essential for comfort and safety. Look for carriers with adjustable straps and multiple carrying positions to accommodate different ages and preferences. Breathable fabrics and features like sunshades and pockets can be big selling points.


18. Sensory Toys


Sensory toys are designed to stimulate different senses – sight, sound, touch, taste, and smell – and can be incredibly beneficial for development. Think of colourful rattles that make soothing sounds, textured balls for tactile exploration, or soft, cuddly toys that offer comfort and security.


These toys entertain and help children learn about their world and develop important cognitive and motor skills.


When sourcing sensory toys, prioritise those made from safe, non-toxic materials. Look for toys that offer a variety of textures, colours, and sounds to engage different senses. Consider offering sets or bundles that cater to specific age groups or developmental stages.


Educating parents on the benefits of sensory play can create a loyal customer base and make a real difference in children’s lives.


19. Dry Soup Mix


Life moves fast; sometimes, cooking a full meal feels like a task you don’t want to do. Dry soup mix swoops are the culinary equivalent of a shortcut, offering a delicious and satisfying meal with minimal effort.


Dry soup mix has exotic flavours like Thai coconut curry, hearty lentil stews with a kick of spice or even vegan ramen options for plant-based eaters. The variety is endless, catering to diverse tastes and dietary preferences. Busy professionals, students, or anyone short on time will appreciate the convenience of a dry soup mix. It’s a pantry staple that can be transformed into a warm, nourishing meal in minutes.


As an eCommerce seller, I find this category in high demand. You can source from artisanal producers, create unique blends, or even offer themed soup kits for a fun twist. And with the right marketing, you can position dry soup mix as a convenient option and a gourmet experience that busy people can enjoy.


20. Speciality Coffee


For many people, coffee is a ritual, a passion, an experience. That’s why speciality coffee is taking the world by storm. We’re talking about single-origin beans from exotic locales expertly roasted to perfection and brewed to unleash a symphony of flavours.


Selling speciality coffee online opens up a world of possibilities. You can curate a selection of beans from different origins, offer subscriptions for coffee lovers to explore new flavours each month, or even create your signature blends.


21. Non-Alcoholic Beverages


Non-alcoholic beverages have exploded in popularity, driven by a growing number of people embracing a “sober, curious” lifestyle and a focus on wellness. This niche is bursting with creativity and innovation, like functional drinks packed with adaptogens and nootropics for a brain boost, sparkling waters infused with exotic fruit flavours, probiotic sodas that are good for your gut, and even zero-proof spirits that mimic the taste and complexity of cocktails without the alcohol.


Sales of non-alcoholic beer, wine, and spirits have grown double-digits in recent years. This trend shows no signs of slowing down as more people seek tasty and healthy alternatives to booze.


For eCommerce sellers, this presents a golden opportunity. You can curate a selection of unique and hard-to-find non-alcoholic beverages catering to diverse tastes and health goals. Consider offering variety packs, subscription boxes, or partnering with local mixologists to create signature mocktail recipes. The possibilities are as endless as the flavour combinations.


22. Gourmet Spices and Sauces


Today’s food lovers crave bold flavours, exotic spices, and sauces that can transform ordinary dishes into masterpieces. Gourmet spices and sauces add this magic touch to our kitchens and dining tables.


Gourmet spices like smoked paprika from Spain, Himalayan pink salt with its delicate mineral notes, or fiery chilli sauces made with rare peppers can elevate everyday meals, add depth and complexity to flavours, and transport us to far-off lands with a single bite.


This niche offers a tantalising prospect for eCommerce sellers. You can source unique spices and sauces from around the world, partner with local manufacturers who create small-batch products, or even develop your signature blends.


23. Vegan Snacks


Vegan snacks have a reputation for being bland and boring. Today, they’re an exciting category packed with flavour and innovation. As more people embrace plant-based diets for health, ethical, or environmental reasons, the demand for delicious vegan snacks has skyrocketed.


The possibilities are endless, and the market is eager. eCommerce sellers can tap into this growing demand by offering a variety of vegan snacks that cater to different cravings and preferences. Consider curating snack boxes with a mix of sweet and savoury options or focus on a specific niche like protein-packed snacks for athletes or gluten-free treats for those with dietary restrictions.


24. Home Brewing Kits


There’s something undeniably satisfying about brewing your beer or kombucha. It’s a hands-on, creative process that allows you to experiment with flavours and create beverages tailored to your taste. The home brewing trend has been bubbling up for years, showing no signs of slowing down.


This trend presents a unique opportunity for Amazon sellers. You can offer complete brewing kits for beginners, specialised equipment for experienced brewers, or even individual ingredients and flavourings for those who want to customise their creations. Consider creating online resources like brewing guides or recipe blogs to support your customers and build a loyal following.





Now you know strategies and different high-demand, low-competition product ideas, you’re well on your way to conquering the Amazon marketplace. The journey to eCommerce success requires research, dedication, and a willingness to adapt to ever-changing trends.


Don’t be afraid to experiment, try new niches, and leverage the tools at your disposal. By staying informed, thinking creatively, and focusing on customer needs, you can uncover those hidden gems that will propel your business to new heights.


And when it comes to fulfilling those orders and delighting your customers, consider partnering with NimbusPost. Their expertise in logistics and shipping can streamline your operations, save you money, and ensure your products reach your customers quickly and reliably.


The eCommerce world is full of opportunities, but a driven seller must seize them. Start your journey today, and watch your business thrive in online retail.

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