Pinterest social media is social media that is quite unconentional, but has the potential to become one of the strengths in the world of e-commerce. A survey from Hootsuite shows that 75% of Pinterest users are active shoppers. With 200 million users, Pinterest for e-commerce has the potential to boom. Especially if your target consumers are women, using Pinterest can help you run your e-commerce business.
If you’re still unsure whether Pinterest is effective for e-commerce, we have statistics to convince you. That is as much as 50% of PInterest users will make a purchase after seeing the promoted Pin. There are also several points that can make you understand how useful Pinterest is for your online business:
Pinterest is a great way for consumers to be discovered
Unlike other social media, Pinterest users don’t just scroll. They do browsing while looking for inspiration. With the right strategy, you can use this idea to be found by your potential customers.
Simplify the shopping experience
Pins on Pinterest can be directly linked to your product page, this platform places great emphasis on visual content. If the pin you have is attractive and pleasing to the eye, you will have no trouble finding consumers
Can increase traffic on the website
Pinterest has been proven to strengthen SEO by placing pins correctly. For an e-commerce business, gaining brand awareness is just as important as getting sales. Let’s find out more about the benefits of Pinterest for e-commerce.
Does Pinterest increase sales?
The answer is Yes! With a good and correct strategy, it is very possible to boost sales levels from this platform. Pinterest is a product driven platform, which statistically can provide more sales than Facebook, quite interesting isn’t it?
Using Pinterest can increase your brand visibility, and with the right strategy, Pinterest can drive sales.
How do I use Pinterest to promote a site?
In order to promote your site and get the most out of Pinterest, you need to create a business account. Follow the steps below to create a business account.
How to create a business account on Pinterest
- Go to Pinterest and select “create a business account”
- Enter the required information such as email address and age. Then create a password.
- Click on “Create account”
- Create your profile
- Complete details about your business
- Choose whether you want to advertise or not
- Decide where you will start
- Your Pinterest business account is ready to go
Claim your site
Now that you’ve finished creating a business account for Pinterest, it’s time for you to connect your site to Pinterest. This is important because:
You can get access to site analytics – By connecting a site to Pinterest you can get analytics showing what Pins are performing the best.
Adding a logo – You can also add a profile photo or brand logo to get recall value.
Gain access to features and tools – Pinterest prioritizes users who have already made a claim on their site.
Good for Pinterest SEO – Claiming can improve SEO rankings looking for your profile.
Create rich Pins
By creating rich Pins you can make your posts more informative and relevant. You can add information such as price and product information. Rich Pins will directly connect to the site and display product information that you have. Before you can create a rich pin, you need to activate and validate it first. Here’s how:
- Add meta rich tags to sites that contain product information, articles, or recipes that you have.
- Once the meta tags have been added, go to the rich pin validator and perform validation
- You will receive a confirmation message that the site you submitted is correctly marked up
Using the right Pinterest strategy and providing the right content on Pinterest can help you increase sales. Let’s see how!
How to increase sales on e-commerce with Pinterest?
Pinterest has many features that can optimize your e-commerce and drive sales. You have to know what these features are, here are some ways you can do it.
Create pins for products
Pinterest has a feature that makes it possible to buy products directly. You can immediately put prices, product descriptions, availability of goods, and even directly connect pins with product pages to make it easier for consumers.
Understand Pinterest SEO well
Like other search engines, searches on Pinterest rely heavily on keyword relevance. Pinterest also has tools for doing keyword research to help you find niche audiences on this platform.
Design is to inspire
Don’t make a design to sell a product, keep in mind the ease of distribution factor. Pinterest users come for inspiration, the design you make must be relevant to the audience.
You can also focus on branding, good coloring, and easy-to-read text layout. This element can give you an edge over the others.
Use advertising services on Pinterest
Want to drive purchases on Pinterest in no time? Try using Pinterest Ads or advertising services on Pinterest, they can help you reach your audience and amplify your content.
Remember this formula: Great design + great content + Pinterest ads = success.
Conclusion
You can develop your e-commerce by using Pinterest. Pinterest is a platform that can get you attention from consumers. Done right, Pinterest can not only give you exposure but also drive traffic to your site.
