Smartphones are devices that are very close to our lives today. We can do many things with mobile phones, from communicating with family to surfing the internet and social media.
The use of smartphones continues to increase, many people prefer to use smartphones for shopping compared to other devices. The number of global e-commerce transactions made using mobile phones reached 79.2% of total sales. If you haven’t optimized your e-commerce with mobile apps or mobile apps, you are missing a lot of opportunities.
What is mobile commerce?
Mobile commerce is a derivative of e-commerce that focuses on the use of smartphones, tablets and other devices. Nearly 80% of buyers use their smartphones to read reviews about a product before buying it directly in stores, and most of the traffic on e-commerce websites comes from smartphones and tablets, this certainly indicates how important mobile commerce is.
To do mobile commerce properly and correctly, you need to offer additional personalized services to consumers.Even though customers make transactions using smartphones, sometimes they are faced with an untidy site interface and a complicated order checkout process. As a seller, your sales strategy must accommodate optimizing websites and mobile applications to increase engagement with consumers.
What are good mobile commerce practices?
You must already know that mobile commerce is very dominant for getting engagement with consumers.Therefore your mobile commerce must have these things:
Create an application for your business
Having a mobile app for your business can open up a lot of new opportunities and can drive sales. If your e-commerce business doesn’t have an application yet, try to consider creating one. The application has many benefits for its users, such as providing notifications about the latest discounts and offers, shipping updates, customer support services, and can also provide product recommendations.
Offers instant transactions
Customers do not want to experience problems in payment. If the application you have has a payment process that is too complicated, it’s not impossible that they will cancel purchases from you. Give short payment options to customers so they can make transactions quickly and don’t get bogged down in a process that takes too long. Give customers various and fast payment options for the convenience of their transactions.
Easy interface display navigation
The mobile application that you have is the place where all prospects, leads and visitors come.Imagine what would happen if the mobile application was not optimized for them, this is an adjustment that is often overlooked so that their application has a high bounce rate.
Optimizing the content that you will display on mobile applications is an important part of mobile commerce. By doing so, you can provide a robust user experience and content optimization for search engine visibility.
Take advantage of social commerce
Social media platforms like Facebook, Instagram and Twitter seem to need no further introduction. There are millions of Instagram Stories uploaded and many messages from Facebook sent every day.Currently, social media is a source of entertainment, a means of communication, and has become an important part of our lives.
Many e-commerce that utilize social media have seen an increase in their sales charts. Therefore, engagement on social media must be a strategy in your mobile commerce.
Offer personalized service
Customers don’t like it when they are treated like a source of money, e-commerce that provides personalized service gets more engagement than those that don’t. Just look at Starbucks as an example, they provide drinks that can be personalized by customers.Even though the industry is different, this can be an example that providing personalization to customers can be a determining factor.
There are many personalizations that you can give consumers, such as by sending short messages or e-mails, and providing product recommendations to them by using AI technology to find out their preferences through mobile applications.
Try live commerce
Live commerce is a new derivative of e-commerce where buying and selling activities are carried out by a seller via live streaming.Sales via live streaming can be used by many brands, businesses that apply this method to sell have also experienced a significant increase in sales graphs, and this method has also been widely applied everywhere.
The combination of live commerce and influencer marketing will result in a significant increase in the number of engagements and sales. Using influencers for promotional activities when live streaming will be a valuable asset for a company.
Ways to improve mobile commerce performance
Offer an unparalleled consumer experience
Focus on the consumer experience with your business mobile app. To give nuances that give a positive impression to consumers, you can start by selecting colors in the application, or by providing direct customer service to display the application.
Consumers will spend more time on applications that have an attractive interface with high-resolution images and attractive and beautiful color choices. The existence of direct assistance to consumers in the application also has an impact on the consumer experience.
Many e-commerce sites prioritize the appearance of sites for mobile devices and also optimize applications for mobile devices with intuitive graphics, accelerated loading times, and appropriate button placement. As a result consumers will first use many tools before making a purchase.
Use a cross-tracking strategy to understand consumer habits and use the data you get to provide a better consumer experience.
Optimize navigation on the app
Make your consumer journey simple. They don’t have to pause and think about what to do next in your application. Use automated commands and chatbots to help navigate.
With 210 million internet users, Indonesia is a fertile place for the growth of e-commerce businesses and their derivatives, including the growing mobile commerce. E-commerce actors must have a strong mobile commerce strategy. If you have a target market with a demographic of 18-35 years old or belong to the Z generation category, mobile commerce will be a valuable asset that can drive purchases anywhere with just one click.