Your e-commerce website is a window for your business. If you want more traffic and sales on your e-commerce, SEO (Search engine optimization) is the first step you have to take. You must first optimize your site before consumers see and buy products from your site.

You can find many SEO tools that you can use, but it’s still rare for SEO tools specifically for online stores or e-commerce. Today, we will discuss what e-commerce tools you can use for your e-commerce business.


What are SEO tools?

SEO tools are tools used to see how your website is performing on search engines. The information and data that you will get can be used to optimize the content on your site, keywords, and many other aspects related to your site.

SEO tools have many functions and use. The following are some of the uses of SEO Tools:

  • Analytic
  • Keyword research
  • Link
  • local SEO
  • Mobile SEO
  • On-page SEO
  • Research
  • Site ranking check
  • Site speed
  • SEO for WordPress


The main use of SEO tools is to help you optimize your site’s ranking on search engines. Of course, that won’t just happen right away, you need understanding and expertise in using SEO tools to be able to use them effectively and get maximum results.


The importance of SEO for e-commerce

When consumers are looking for a product, they usually search on search engines like Google to get information about the product, similar products, and the price range of that product. This information will be used as a consideration for consumers to buy a product.

Imagine if your e-commerce site doesn’t come out when searched, you will lose many opportunities and consumers who have the potential to glance at your product. This is where the function of SEO tools can help you reach more consumers.

After consumers enter your site, you can provide them with various information about your product that will make them interested in making a purchase.



Recommended SEO Tools that you can use

Starting SEO may seem quite complicated and lengthy, but you can use tools to help you. Here are some recommendations for SEO Tools that you can use.


In the first position is SEMrush which is one of the most complete and best SEO tools. SEMrush has a lot of completeness such as tools for SEO, content marketing, digital marketing, and many other tools with a total of around 26 tools for you.

One of the tools that is a mainstay for SEMrush is the tools for keywords overview which helps to see the estimated value, competition, and organic value of a keyword. This tool can also provide a complete analysis of keywords that have good performance, making it easier for you to determine the niche of the existing market.

SEMrush is indeed a very good SEO tool, but to be able to use it fully you have to subscribe. Fortunately, there is a free trial period that you can take advantage of before deciding whether to subscribe or not.


Google analytics

Next, there is Google analytics which is a mainstay for many digital marketers to increase the visibility of their sites. These tools provide a lot of useful data about their sites such as the number of visits, traffic sources, and visitor demographics. With this information, digital marketers can manage their content strategy and see which strategies are working and which are not.


Keywords everywhere (browser extension)

Next is SEO tools in the form of an extension for browsers called keywords everywhere. Keywords everywhere can show search volume, CPC, and current competition to help identify trending keywords. You can also download the keyword report in pdf, excel, or, CSV format.


SEO Minions (browser extension)

Still with tools in the form of extensions to browsers, SEO minion is an analysis tool for redirects, broken links, and various other problems on sites. This tool can also predict your site’s ranking using the SERP (Search Engine Results Page) tool.


Keyword Keg

Keyword Keg has three features that can help you do keyword research. Find keywords that can help find keyword opportunities and connect them with several other keywords which will then become one word to increase existing traffic.

You can also enter keywords through the “Import keywords” option which can show keywords and sentences that can increase traffic. And there are tools to show organic search results directly, so you can see and track them easily.


Google Structured Data Testing Tool

These tools can help sellers to create new sites as well as optimize old sites with automation-based analysis. This tool validates the accuracy of existing data or from other sites. This is because Google regularly pulls data into its graphing system, which can help you increase the visibility of your site.


google search console

The Google search console helps you optimize content, sitesand=]300 , and provides warnings of problems with specific sites and URLs using search result analysis. If you want to get organic search results, this tool can help you.


Google My Business

To be able to use this service, you need to create an account first. Google My Business is one of the best tools for increasing the online presence of a business. These tools also provide search engine optimization by increasing brand consistency. If your goal is to optimize listings to increase consumer engagement, GMB is a useful tool for you.


Google Tag Assistant

This extension is a tool that can help set up Google’s various tools, such as Google analytics, Google tag manager, and many others. This extension provides access to site data tracking and also provides access to monitoring tags on existing sites and identifying errors that exist. Overall, this tool is very useful for those of you who use tools from Google.


SEO Site Checkup

Finally, there is an SEO site checkup which is a combination of various tools that can provide insight into various existing SEO issues such as backlinks, visitor analysis, sitemaps, and many more.

The SEO site checkup will provide a comprehensive overview of your site and will also provide an assessment. The results will provide an explanation of what problems exist on your site and which parts of your site need improvement.




SEO may be one of the marketing channels that are quite expensive, especially considering that the cost of hiring the services of an SEO expert is not small. There are many tools that you can use to help do SEO and increase the search level of your site on search engines.

To find out more about various tips for e-commerce, you can check the blog page from NimbusPost which contains many articles to help you in your online and e-commerce business practices.