Ever wished you could be a fly on the wall during those intense Shark Tank India pitches? You know, the ones with incredible ideas and nail-biting bids.
Well, get ready because this blog brings the coolest products that have graced the show. Think game-changing inventions, genius solutions to everyday annoyances, and businesses that make you proud to be Indian. Whether you’re an entrepreneur looking for inspiration, a shopper wanting the inside scoop, or just love a success story, this list has something for you.
Know about the Best Shark Tank India Products
Annie
Learning Braille, the tactile reading system for the visually impaired can be slow and frustrating. Traditional tools are bulky and expensive. That’s where Thinkerbell Labs invented Annie, a tech-savvy best friend for Braille learning. It’s a sleek device with large and standard Braille cells, voice guidance, and a library of fun lessons that feel like games. Sharks knew they were seeing something special and it is one of the most innovative shark tank business ideas. Annie walked away with funding and the admiration of those who champion innovation for the visually impaired.
Snitch
Staying on top of the latest styles can be expensive and time-consuming, especially for guys. Fast fashion often means low quality and questionable ethics. But Snitch is all about giving guys access to global trends without breaking the bank. Their online store makes it easy to find cool clothes, and they’re now expanding into brick-and-mortar shops too. Sharks were impressed with Snitch’s growth (they were already crushing it before the show!). Funding meant fueling their expansion even faster.
Bummer
Who says underwear and loungewear have to be drab? Most brands focus on plain colours and basic designs. Bummer brings fun. Think quirky prints, incredibly soft fabrics, and a focus on sustainable materials. It’s a bit silly and very comfy. Bummer definitely won over viewers who crave something different. Their focus on eco-friendly materials is a major plus too.
PadCare Labs Bins
Periods are natural, but disposing of sanitary products isn’t simple. Wrapping used pads in newspapers is messy, and they often end up in landfills, where they take centuries to decompose. PadCare Labs changed the whole system. They provide discreet bins for individual bathroom stalls, along with a safe collection and recycling process. It’s better for the planet and way more hygienic!
Nuutjob
Let’s face it, most men’s personal care brands feel either super clinical or overly macho. Plus, there’s not a lot of focus on the unique hygiene needs down there. Nuutjob brings a dose of humour and some much-needed practicality. Their products address issues like sweat and chafing with cheeky names and natural ingredients. Sharks had a blast with this pitch and loved the brand’s energy. Nuutjob scored a deal and the boost needed to tackle a market often overlooked.
Skippi Ice Pops
Ice cream is delicious but messy – especially for kids. Most store-bought popsicles are loaded with sugar and artificial ingredients. But Skippi brings back the joy of classic ice popsicle shapes with fun and healthy flavours. Think mango, raspberry, even cola! They use real fruit and zero refined sugar.
Guess what? Every single Shark wanted a piece of this company! Skippi’s wholesome approach and massive sales proved it was a hot commodity.
Zoff Masala
Cooking delicious Indian dishes can be seriously intimidating. Getting the right spice blends is tough, and who has time to grind and measure everything? Zoff takes the guesswork away with pre-made spice blends for popular dishes, such as Butter Chicken and biryani. They source high-quality spices and make the following recipes a breeze.
Hammer
Smartwatches and fitness trackers can be pricey. Plus, some people don’t want many complicated features on their wrists. Hammer’s goal is to make cool tech accessible. They’ve got sleek fitness trackers, earbuds, and smartwatches that get the basics right without breaking the bank.
Get-A-Whey
We all scream for ice cream, but the sugar overload and artificial ingredients are a bummer. “Healthy” ice cream often tastes kinda bland. Get-A-Whey proves that ice cream can be delicious and packed with protein. They use whey protein for a creamy texture and all-natural flavours for sweetness that feel like a real treat. This innovative approach to ice cream blew away the Sharks. Get-A-Whey’s tasty success helped them land a sweet deal on the show.
Desi Toys
Many modern toys are about flashing lights and batteries. There’s a lack of options celebrating the rich tradition of Indian toys and games. Desi Toys brings back the magic of classic playtime. They offer handcrafted wooden toys, board games with cultural themes, and activities that spark kids’ imaginations the old-fashioned way. The Sharks loved Desi Toy’s mission to connect kids with their roots while making playtime fun.
Avimee Herbal
Ayurvedic medicine draws on centuries of herbal wisdom, but it can be confusing to find reliable, high-quality products. Avimee Herbal brings a modern spin to traditional wellness. They offer teas, supplements, and even skincare based on Ayurvedic principles and backed by scientific research.
Beyond Snacks
Craving a crunchy snack? Most chips are loaded with unhealthy fat and lack real nutritional value. Beyond Snacks proves that chips can be tasty and healthy. They use top-quality Kerala bananas and a variety of delicious spice blends for some seriously addictive snacking. Sharks went bananas (pun intended) for this brand. Beyond Snacks landed funding to help them bring their healthy chips to even more snack-lovers.
CosIQ
With so many skincare brands, knowing what actually works is hard. Promises of miracle ingredients can feel too good to be true. CosIQ takes the guesswork out of skincare. Their products are formulated with proven ingredients at effective concentrations and focus on specific skin concerns. It’s like having a chemist handpick your routine!
Namhya Foods
Many women’s specific health needs get ignored. Access to wholesome, Ayurvedic remedies for issues like PCOS or period pain can be tough. Namhya Foods combines traditional knowledge with modern convenience. Think teas, supplements, and snacks geared toward supporting women throughout different life stages.
TagZ Foods
Plain old potato chips get boring. Sure, there are flavoured ones, but they’re often packed with artificial ingredients. TagZ is all about reinventing the potato chips! They use unique ingredients like cassava and beetroot to add a burst of color and nutrition. Plus, their flavours are wild – think Peri Peri, Wasabi, and more.
Wakao Foods
Many plant-based food lovers are hesitant to try their meat alternatives, as the flavour and texture are often disappointing. Plus, finding tasty and convenient meat-free options on the go can be difficult. They make delicious jackfruit-based substitutes for popular meat dishes, and they even offer heat-and-eat options for busy days.
Beyond Water
Plain water is great, but it can get boring. Sugary sodas and juices are the opposite of healthy, even if they taste good. Beyond Water infuses plain H2O with fresh flavours and a boost of essential vitamins. It satisfies your thirst and provides a little extra nourishment.
Blue Tea
Looking to switch your drink routine? Coffee can give you jitters, and most herbal teas taste a bit well, earthy. Blue Tea is a vibrant and refreshing change. Crafted from butterfly pea flowers, it has a naturally sweet flavour and stunning blue hue. Even better, it’s packed with antioxidants.
In-a-Can
Mixing a fancy cocktail at home takes too much effort. Grabbing drinks at a bar can be pricey and inconvenient. In-a-Can brings expertly crafted cocktails straight to you. Think classics like Gin & Tonic and innovative twists, all with high-quality ingredients and perfectly balanced flavours.
Who doesn’t love a good cocktail? The Sharks were impressed with In-a-Can’s concept and potential to shake up the beverage market. They scored a huge deal to get these drinks in even more hands.
Revamp Moto
Electric vehicles are the future, but some models feel clunky. Riders want eco-friendly options that also have style. Revamp Moto designs electric bikes and scooters that turn heads. They focus on performance and a cool factor, making sustainable transport appealing to a wider audience. The Sharks loved Revamp Moto’s vision and saw massive growth potential. They left with funding to disrupt the electric vehicle market and promote a greener ride.
THE SASS BAR
Bathing products can feel generic or too cutesy. Plus, most soaps use harsh chemicals that aren’t great for your skin. The SASS BAR turns bath time into fun. Think of handmade soaps in adorable shapes: cupcakes, unicorns, etc. They use all-natural ingredients and smell amazing. The Sharks loved the brand’s energy and its potential to make bath time exciting. The SASS BAR left with confidence (and funding) to make even more bath bombs and soaps.
Altor
Helmets are vital, but they haven’t changed much in decades. Even with a helmet, a bad accident can prove disastrous for bikers. Altor brings helmets into the 21st century. Their helmets integrate crash detection technology and can automatically message emergency contacts if an accident occurs. The Sharks saw Altor’s potential to literally save lives. They jumped on board to invest in this safety-focused innovation.
Ariro
Many toys feel mass-produced and don’t offer a unique experience. Kids often crave a connection with Indian culture in a way that’s both fun and educational. Ariro lovingly crafts toys using traditional materials like wood and vibrant colors. They blend classic playtime activities with themes drawn from India’s rich heritage.
Auli Lifestyle
Finding skincare that’s effective and natural can be a struggle. Many brands use harsh chemicals or make vague claims about “Ayurvedic” ingredients. Auli Lifestyle harnesses the power of Ayurveda with a focus on transparency. They use high-quality plant-based ingredients and clearly explain the benefits of each carefully crafted product. Auli Lifestyle’s dedication to quality and its mission to make natural skincare accessible won over the Sharks.
Bamboo India
Single-use plastic is everywhere. Everyday items like straws, toothbrushes, and even phone cases create a mountain of waste. Bamboo India offers stylish and sustainable alternatives to disposables. They use bamboo, which is fast-growing and biodegradable, to create beautiful and durable everyday items. The Sharks loved Bamboo India’s eco-conscious mission and saw the potential for huge growth. They jumped on board with the funding needed to make a real impact.
Nestroots
Home decor often feels generic or super expensive. Finding unique pieces that reflect your personality and support Indian artisans can be tough. Nestroots curates beautiful home goods with a story. They partner with artisans across India to showcase traditional crafts and bring those special touches into modern homes.
Nio Motion
Neo Motion makes wheelchairs and accessories based on a user’s body measurements that can be converted into scooters without external assistance.
Brainwired
Small-scale farmers often lack access to tools that make their work easier and boost crop yield. It’s difficult to compete and maximise their land’s potential. Brainwired builds affordable tech specifically for farmers. Think smart devices for monitoring soil health, optimising irrigation, and even pest control systems.
Hair Originals
Hair loss affects both men and women and affects confidence. Many wigs and extensions look fake or are made with synthetic materials. Hair Originals uses 100% real human hair to make hair extensions for the most natural look and feel. They also provide customisation services to ensure a perfect fit and style.
Heart Up My Sleeves
Want to add a dash of personality to your outfit? Most accessories feel generic or over-the-top. Heart Up My Sleeves lets you wear your heart on your sleeve. They offer detachable, reusable sleeves in tons of fun prints and fabrics, giving you a quick style change.
KG Agrotech
Farmers constantly battle pests that destroy their crops. Traditional pesticides can be harmful to the environment and human health. KG Agrotech designs affordable and eco-friendly pest control, seeding, and carrying solutions. Think lightweight sprayers that make reaching every plant a breeze, saving time and reducing waste.
Nomad Food Project
Bacon lovers know the struggle is real. Most store-bought brands are loaded with preservatives and don’t actually taste that great. Nomad Food Project is all about bringing authentic, delicious bacon thechas, relishes, and more back. They source high-quality meat and cure it with traditional methods, offering the real deal to bacon fanatics.
The Quirky Naari
Finding unique, eye-catching clothes can feel impossible. Most stores sell the same trendy pieces, making it difficult to express your own style. The Quirky Naari offers a curated collection of clothing, jewellery, and accessories with personality. They celebrate Indian craftsmanship and bring a touch of whimsy to everyday wear.
Menstrupedia Educational Comic for Girls
Periods are a natural fact of life, but they’re still shrouded in stigma. Young girls often lack access to accurate information and feel afraid to ask questions. Menstrupedia tackles this issue head-on with age-appropriate comics that explain everything about periods in a friendly, factual way. They empower girls with knowledge.
Modern Myths
Finding stylish, high-quality vegan accessories can be difficult. Many ‘conscious’ brands sacrifice aesthetics or have a limited product range. Modern Myths delivers beautiful vegan bags and accessories with a focus on craftsmanship and sustainable materials. They prove that ethical fashion can be absolutely chic.
Alpino
Most peanut butter is loaded with sugar and unhealthy additives. Store-bought healthy snacks often lack flavor and use subpar ingredients. Alpino brings delicious and truly healthy peanut butter to the masses. They also offer oats, muesli, and more, always prioritising quality and wholesome goodness.
Guardians Gears
Serious bikers need luggage solutions that can stand up to tough rides. Most bags lack durability or aren’t designed with the needs of riders in mind. Guardian Gears makes luggage specifically for motorcycle enthusiasts. Their tank bags, saddlebags, and backpacks are built tough and optimised for life on the road.
Booz Scooters
Short commutes within gated communities or campuses can be a hassle. Walking takes time, cars are overkill, and traditional bikes can be bulky. Booz Scooters offer a fun, eco-friendly way to get around. Their lightweight electric scooters are perfect for covering short distances without breaking a sweat.
Meatyour
Many people worry about the freshness and odour associated with store-bought eggs. Finding truly high-quality, ethically sourced eggs can be difficult. Meatyour solves this problem by delivering fresh, odour-free eggs right to your doorstep. Their focus on quality and a convenient D2C (direct-to-consumer) model appeals to health-conscious shoppers.
JhaJi Achaar
Homemade pickles and chutneys have a special flavour you just can’t find in mass-produced brands. Accessing regional specialties can be difficult outside of specific areas. JhaJi Achaar brings the authentic flavors of Mithila pickles to a wider audience. Their commitment to traditional recipes and focus on quality struck a chord with consumers hungry for a home-like taste.
Malaki
Malaki brings a touch of sophistication to your beverages. They offer premium tonic water, ginger ale, and more, all crafted with top-notch ingredients and unique flavours. The Sharks loved Malaki’s commitment to quality and their secret recipe ‘ginger ale’. They landed a deal and the support to bring their delicious mixers to even more people.
TeaFit
Most iced teas are packed with sugar and offer little health-wise. TeaFit makes healthy iced teas that are actually delicious. With flavours like lemon and green tea, they offer a guilt-free way to cool down. Jyoti’s story and the taste of her teas charmed the Sharks. TeaFit walked off with a deal from four Sharks, giving them the boost needed to reach a wider audience thirsty for a better iced tea.
Dorje Teas
Authentic Darjeeling tea can be difficult to find outside the region. Many tea brands don’t prioritise fair wages for the tea workers who are the heart of the industry. Dorje Teas brings premium Darjeeling tea straight to your doorstep. They work directly with tea gardens, ensuring a delicious product and fair compensation for those who grow it. The Sharks loved the taste and the social mission behind Dorje Teas. They left with a deal and the support to share their carefully crafted tea subscriptions with even more tea lovers.
What’s Up Wellness
Getting all your daily vitamins can be difficult. Pills are boring, and it’s easy to forget to take them. What’s Up Wellness makes it fun with tasty gummies. They focus on supplements that support healthy hair, skin, and nails. The Sharks were impressed with the founders’ product and market knowledge. They landed a deal and the support to make their wellness gummies even more accessible.
Wicked Gud
Pasta gets a bad rap for being unhealthy. Most noodles are made with refined flour and lack nutritional value. Wicked Gud brings delicious and healthy pasta to the table. They use whole grains and other powerhouse ingredients to make tasty noodles that are actually good for you. Although the Sharks liked the taste, they worried about the market size for this niche product. Wicked Gud didn’t get a deal but did gain recognition from their appearance.
HoneyVeda
Finding truly pure, unprocessed honey can be difficult. Many commercial brands use additives or prioritise quantity over quality. HoneyVeda is about delivering authentic honey directly to consumers. They focus on sustainable practices and work closely with beekeepers to source delicious, single-origin honey varieties.
Nish Hair
Hair extensions have a bit of stigma. They can be expensive and hard to find, and many women feel self-conscious about using them. Nish Hair breaks down those barriers! They offer high-quality extensions at a fair price, focus on education, and aim to normalise extensions as a tool for any woman’s beauty routine. Parul Gulati’s infectious enthusiasm and mission to empower women through hair won over the Sharks. She landed a deal, boosting her brand’s growth and reach.
Sharmaji Ka Aata
Packaged flour is convenient but lacks the flavour and nutrition of freshly ground chakki-atta. Many urban families don’t have access to traditional flour mills. Sharmaji Ka Aata brings the goodness of chakki-atta to your doorstep. They source high-quality wheat and grind it fresh, giving you the taste of home-cooked rotis with modern convenience. Their heartwarming pitch and delicious atta charmed the Sharks. Sharmaji Ka Aata received a deal and the support to bring this healthier and tastier flour to even more families.
Perfora
Oral care is boring. Most toothbrushes, toothpaste, and other products feel generic and don’t make brushing exciting. Perfora makes it fun. They offer sleek electric toothbrushes, toothpaste flavors, and a focus on personalisation, turning brushing into a treat instead of a chore.
The Healthy Binge
Finding tasty and healthy snacks is tough. Most “healthy” options are bland, and we often end up reaching for junk food out of boredom. The Healthy Binge is changing the snack game! They use healthy grains and superfoods to create flavourful chips, cookies, and more. They prove that healthy food can be seriously delicious.
Patil Kaki
Traditional Maharashtrian snacks can be difficult to find outside the region. Even when you do, quality and authenticity can be inconsistent. Patil Kaki delivers the taste of home! Their puran poli, modak, and other homemade treats are made with fresh ingredients and according to generations-old recipes. The Sharks loved the authentic flavours and Patil Kaki’s commitment to preserving culinary traditions. Their heartwarming story landed them a big deal with four Sharks!
Conclusion
This list is just a taste of the incredible innovation showcased on Shark Tank India. If you’re looking for low-investment business ideas, many of these products are perfect for dropshipping or starting a private-label brand. You might just be supporting the next big thing.
Speaking of big things, if you want to set up an eCommerce business, a shipping platform like NimbusPost is a game-changer. With multiple courier options, automated shipping tasks, and seamless order management, you’ll save time, reduce costs, and boost customer satisfaction. It’s the behind-the-scenes magic that helps eCommerce businesses soar.
FAQs
What is the most successful product on Shark Tank India?
Hammer Lifestyle is the most successful Shark Tank India product with an annual revenue between INR 1 crore and INR 100 crore.
Is Hammer owned by boAt?
No, Hammer is not entirely owned by boAt. Hammer Lifestyle appeared on Shark Tank India, where Aman Gupta, co-founder of boAt, offered to buy the company. However, the final deal resulted in Aman Gupta acquiring a 40% stake in Hammer.
What is the #1 product in Shark Tank’s history?
Bamboo India is the most successful product to have been pitched on Shark Tank, with over $225 million in lifetime sales.
Did Hammer grow after Shark Tank?
Yes, Hammer Lifestyle experienced significant growth after its appearance on Shark Tank India. Before Shark Tank, Hammer’s monthly revenue was roughly 70 lakhs. After securing the investment and endorsement from Aman Gupta (co-founder of boAt), their monthly revenue reportedly jumped to around two crores.
Who invested in Scrub Daddy?
Lori Greiner invested in Scrub Daddy. Often called the “Queen of QVC,” she saw the product’s potential and offered $200,000 for a 20% stake in the company.
Who invested in bamboo India?
Bamboo India has one institutional investor, Early Seed Ventures, and angel investors Anupam Mittal and Ashneer Grover.
