YouTube is filled with unboxing experience videos with millions of views; 13% of customers looking at unboxing videos find it influential, making the unboxing experience crucial in buying decisions. The anticipation that tingles your fingers as you peel back the layers of packaging is an experience unfolding before your eyes.
In today’s online marketplace, where eCommerce sales are projected to hit staggering highs, the unboxing experience has transcended from a mere afterthought to a pivotal marketing strategy.
This blog post dives into the psychology behind the unboxing craze and unpacks (pun intended) the best strategies to transform your product’s journey from a simple delivery to an unforgettable brand experience.
Tips to Create a Killer Unboxing Experience
1. Brand Your Packaging
The packaging of your product is a canvas for your brand’s story. The visual appeal of your packaging is about aesthetics, as it serves as a silent ambassador of your brand.
When customers see a package that resonates with your brand’s identity and values, it creates an emotional connection. This connection is crucial, as it sets the tone for the product inside and elevates your brand in the customer’s perception.
Consider using colours, textures, and designs that align with your brand’s ethos and make your packaging recognisable.
2. Use Custom-Branded Boxes
Custom-branded boxes take your packaging to the next level. They are functional and are an essential part of your marketing strategy. A box adorned with your brand’s logo and colours serves as a powerful marketing tool, enhancing brand recognition. Consider it as free advertising! Be bold and innovative with your box designs. Consider eco-friendliness or unique opening experiences that align with your brand’s message.
3. Share Your Product Journey
Transparency builds trust, and sharing your product’s journey does just that. This journey can include where and how your products are made, the ethical practices you follow, or your brand’s journey. This narrative adds depth to your product, making it more than just an item but a piece of a larger story. Creative illustrations, maps, or timelines inside the box can effectively convey this journey, making the unboxing experience educational and engaging.
4. Include the Person Bio Who Made the Product
Personalisation creates a unique connection. Including a bio of the person who made the product adds a human touch to your brand. It tells a story of dedication and craftsmanship, transforming your product from a mass-produced item into a work of passion. This connection can turn customers into brand advocates, as they feel a deeper connection to both the product and the people behind it.
5. Add Discount Coupons Inside to Encourage Repeat Purchase
Surprise your customers with discount coupons inside the box. This strategy incentivises repeat purchases and shows appreciation for their business. Make sure these offers are appealing and relevant to the customer’s interests. The presentation of these offers also matters- consider creative packaging or personalisation to make the customer feel special.
6. Encourage Customers to Share Their Unboxing Experiences on Social Media
In the age of social media, user-generated content is gold. Encourage your customers to create and share their unboxing experiences online through branded hashtags, contests, or giveaways to develop enthusiasm around your product. These personal experiences act as exceptional endorsements and are incredibly valuable in building your brand’s reputation.
7. Include a Personal Handwritten Note for the Customer
Never underestimate the power of a personal touch. A handwritten note in the box can make a world of difference. It shows that you care about your customer as an individual. This small gesture can significantly amplify the emotional impact of the unboxing experience, leaving a lasting impression on the customer.
These unboxing strategies are essential for businesses to elevate their brand and deepen customer relationships. Once customers start placing orders for your product, eCommerce logistics is the next thing to look into. eCommerce fulfillment is complex, and lots of small brands do it wrong. NimbusPost allows you to choose the best carrier partner at the most cost-efficient price. Plus, there are other features as well that enhance the overall customer experience, like automated labeling, bulk shipment, and cloud-based NDR.
So, let’s reimagine the unboxing experience as the beginning of an ongoing relationship with your customers, not just as the end of a sales process.
What is an unboxing experience?
An unboxing experience refers to a customer’s emotions and sensations when opening and discovering a product’s packaging and contents for the first time.
What is the process of unboxing?
The unboxing process involves a customer opening and discovering the contents of a package they’ve received, typically from an online purchase.
- This experience starts with the initial visual impression of the packaging, which often reflects the brand’s identity through custom-branded boxes and design elements.
- As the package is opened, the customer engages with various layers, such as branded tissue paper, personalised notes, or special inserts like discount coupons or the maker’s bio.
What is the meaning of an unboxing event?
An unboxing event is when a customer opens a package and removes the items inside. The purpose is to create a memorable and shareable experience for the customer and the business.