Expanding a business and growing it sustainably is the most likely fundamental goal for any businessperson. Growing your business can lead to all sorts of exciting opportunities, but it’s equally important to be prepared for the challenges that might arise on the path. You need to keep up with the demands of a growing workforce and maintain proper inventory and supply chain along with taking care of hundreds of other things. If you run an online business, selling products on leading online marketplaces in India would be a brilliant idea.

In contrast to the regular brick-and-mortar store, an online marketplace will not only help increase your market presence but will also give you the freedom to carry out your business operations more efficiently.


Benefits of Online Marketplaces For Online Sellers

Nowadays, creating a vibrant website with colorful images isn’t enough to turn website visitors into potential clients. You may reach a global customer base, but it’s more important to come across as a distinct brand among your competitors. Enrolling your business on top online marketplaces in India would make way for you for selling products to a wider customer base. As you list your products on these platforms, your business will get better visibility, as well as a higher probability of acquiring more customers.

Let’s take a look at the most popular online marketplaces in India where you can start selling your products for better business prospects.


Started by Jeff Bezos in 1994, Amazon has become the biggest online marketplace in the world, today. Though the website only sold books back then, there is almost nothing that you can’t sell on Amazon today. The idea behind the business was to offer convenience to its buyers by providing them with a hassle-free shopping experience and easy delivery services.

You can make a significant shift in your customer base by listing your products on Amazon India. As Amazon is extensively used by people around the world, you can reach millions of buyers and boost your sale by a good number.


Acquired by Walmart in 2018, Flipkart is the second largest marketplace in India where you can list your products for selling online. The easy registration process, quick COD settlements, and other such benefits make Flipkart a popular sellers’ hub. Apart from offering the flexibility to list products in multiple categories, Flipkart also provides you with the latest insights, trends, and tips to help you increase sales on the eCommerce platform.



Myntra is a mainstream fashion eCommerce platform in India. Trusted by millions for offering the trendiest products by some of the biggest brands in the country, Myntra recorded an 86% jump in customer base from Tier 2 cities during its first sale post lockdown. The user-friendly interface of Myntra helps it in luring huge traffic, which is one of the most important factors to register your business on the platform. Since Myntra mainly deals in fashion and lifestyle products, you have great chances of increasing business if you deal in apparel, footwear, fashion accessories, and similar products.


Founded in 2009 as a technology-based payment system Paytm has started its shopping platform under the name Paytm Mall. Offering products under the categories, electronics, beauty & grooming, health & grocery essentials, apparel, home & kitchen, bags & luggage, TVs & appliances, and many more, Paytm is certainly a growing platform for online sellers.


Founded in 2011, Shoclues offers products under several categories. You can sell everything from smartphones to apparel, appliances, furnishing, beauty products, household supplies, and all kinds of essentials among other items on this B2C shopping platform. You can also check out their blog section to know about the latest hot-selling products on Shopclues.


This Mumbai-headquartered Indian e-commerce portal deals in ethnic apparel, footwear, beauty products, fashion accessories, and other fashion and lifestyle products. You can sell ethnic men’s wear along with sarees, suits, Kurtis, dresses, jewelry, and other products for women on this 2011 founded B2C platform. As the platform has a huge customer base and keeps offering app-exclusive offers to its customers, selling on Crafts villa would be a good option to explore for online sellers.






Online marketplace for furniture and home décor items, Pepperfry has earned a trusted name for itself since its inception in 2011. Selling on Pepperfry would be a great opportunity to reach millions of buyers if you want to sell furniture, mattresses, furnishing items, décor items, lighting, or even modular furniture.


An online store exclusively for baby products, Firstcry was launched back in 2010. Many online stores have opened before and post-Firstcry was established, but none of them has grown to be as popular as Firstcry. The platform has got a good range and quality of products along with reasonable prices. Selling on Firstcry would be most useful for you if you deal mainly in babies’ apparel, footwear, toys, diapers, gears, bath & skin products, and more.


India’s first dropshipping platform, Sell2Earn has become a renowned name among resellers in a short duration. Whether you are a student, housewife, or even an existing business person, you can start this business without investing anything. Dropshipping business model empowers you to become an entrepreneur without having to stock the products or manage the deliveries. You can sell products under various categories including apparel, sports, FMCG, beauty, and more. With Sell2Earn’s free sign-up facility, you get access to unlimited products that you can start selling right away.


Meesho is a reselling platform, dominated mainly by women resellers. You just need to promote the products using your social media handles or via paid promotions, and can start the reselling business from your home.

While you can pick an online selling marketplace depending on your requirements, shipping the products is a mess you wouldn’t want to get into. NimbusPost, a leading shipping aggregator in India, can take away your shipping stress by offering you the lowest-priced shipping services. Bringing 27+ leading courier partners on one platform, NimbusPost offers shipping services across 29000+ pin codes to empower online sellers with increased delivery reach. More than a shipping aggregator, NimbusPost offers multi-faceted benefits like real-time access to NDR panel, reduced RTO, shipping calculator, COD facility, early COD remittance, lowest shipping rates starting with 21/500gm, and many more. The platform also provides you seamless integration with online platforms like Amazon, Shopify, WooCommerce, and more.

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