By looking at the current growth of the global eCommerce industry, it is not far that half of the world’s population will sell online. This means eCommerce brands had to face tough competition to earn their place in the market. Therefore they need to find effective ways to grab customers’ attention, convince them to buy, and retain them. It begins with a robust marketing strategy, content, and SEO to reach customers. Banners have been one of the major weapons of businesses to advertise their product for ages. In today’s world of online interconnectivity, running eCommerce banner ads on your website or others is a strategy you must adopt.
eCommerce banners are highly effective in spreading brand awareness, highlighting benefits, and showcasing offers and discounts. Want to know the tips for creating a banner for your eCommerce store? Read the full blog.
What is an eCommerce Banner?
An eCommerce banner is a visual element, often located at the top or bottom of a webpage, used to promote products or services on an online store. Banners are a common feature of eCommerce websites and can highlight special offers, new products, or other important information for customers. A banner is often one of the first things a visitor to a website will see, and it can be a powerful tool for attracting and retaining customers. A well-designed banner can grab visitors’ attention and encourage them to explore the rest of the website, while a well-designed banner may prevent visitors from leaving the site.
Effective eCommerce banners are an important part of any online store’s marketing strategy and also be used to promote specific products or services, increase brand awareness, and drive sales. In addition, by featuring eye-catching images and compelling calls to action, banners can encourage visitors to purchase or sign up for a newsletter.
5 Components To Consider When Creating An eCommerce Banner
Creating a good banner requires more than just figuring out what kind of design you want. There are a number of factors that you need to consider before starting work on one.
Product Title
Product titles serve an important purpose in eCommerce banners by providing context and information about the product or service being promoted. Including a product title in a banner helps to establish what the banner is about and can be a key factor in attracting visitors’ attention.
- Keep it short and sweet: A product title should be concise and to the point. Avoid using unnecessary words or jargon that may confuse or distract the reader.
- Use actionable language: A product title should encourage the reader to take action, whether learning more about the product or making a purchase. Using strong verbs like “discover,” “unlock,” or “transform” can help to convey the benefits of the product and entice the reader.
- Make it relevant: A product title should be relevant to the promoted product or service. Avoid using vague or misleading titles that do not accurately reflect the content of the banner.
- Consider SEO: If the banner will be displayed on a search engine results page, it’s important to include keywords in the product title to improve the chances of the banner being seen by potential customers.
Product Description
A product description provides context and information about the promoted product or service. A well-written product description helps establish what the banner is about and can be a key factor in attracting and retaining visitors’ attention.
- Keep it brief: A product description should be concise and to the point. Avoid using unnecessary words or jargon that may confuse or distract the reader.
- Highlight the benefits: A product description should focus on the product or service’s benefits and how it can solve a problem or meet a need for the customer.
- Use persuasive language: A product description should be written to persuade the reader to take action, whether learning more about the product or making a purchase.
- Include details: A product description should provide enough detail to give the reader a good understanding of what the product or service is and what it does.
- Use bullet points: Bullet points can be an effective way to present information clearly and concisely. Consider using bullet points to list the key features and benefits of the product.
Product Image
Images are a crucial element of eCommerce banners, as they are often the first thing visitors will see when they land on a webpage. Using high-quality images in banners can help attract and retain visitors’ attention, while low-quality or poorly chosen images can drive visitors away.
- Use high-resolution images: It’s important to use clear and sharp images to ensure they look good on all devices. Using low-resolution images can result in pixelation and a poor user experience.
- Choose relevant images: The images used in a banner should be relevant to the promoted product or service. Avoid using generic or unrelated images, as they can confuse the reader.
- Optimize images for the web: Large image files can slow down the loading speed of a webpage, which can be frustrating for visitors. Optimizing images for the web by reducing their file size without sacrificing quality is important.
- Use professional photos: Consider using professional product photos or stock photos of high quality and relevant to the promoted product or service. Avoid using amateur or low-quality images, as they can reflect poorly on the brand.
Call-to-Action Button Text
The call-to-action (CTA) button serves as the primary way for visitors to take action on the banner. Whether it’s signing up for a newsletter or making a purchase, the CTA button is the driving force behind converting visitors to customers.
- “Shop now” – This CTA is straightforward and to the point, making it clear to the reader what action they should take.
- “Add to cart” – This CTA is particularly effective for online stores with a shopping cart system. It encourages the reader to take the next step in the purchase process.
- “Get your free trial” – This CTA is a good option for businesses that offer free trials or demos of their products or services. It entices the reader with the promise of a no-risk opportunity to try out the product.
Sale Price or Offer
Highlighting sale prices or special offers in eCommerce banners is an effective strategy to entice visitors to take action. By drawing attention to discounted prices or limited-time offers, businesses can create a sense of urgency and encourage visitors to purchase.
- Use striking design elements: Consider using bold text or eye-catching graphics to draw attention to sale prices or special offers.
- Display the sale price: The sale price should be prominently displayed in the banner to ensure that it is easily visible to the reader.
- Highlight the savings: If the sale price represents a discount from the regular price, consider highlighting the savings to the reader. This can be a powerful motivator for making a purchase.
Tips to Design a Perfect eCommerce Banner
Visually Appealing Design
A visually appealing design is crucial for an eCommerce banner as it is often the first thing visitors will see when they land on a webpage. By using design elements like colours, fonts, and images effectively, businesses can create eye-catching and memorable banners. When designing an eCommerce banner, it’s important to consider the brand’s aesthetic and use colours and fonts that align with it. In addition, using high-quality images relevant to the product or service being promoted can help attract and retain visitors’ attention.
Clear and Compelling Call-to-action
A clear and compelling CTA can distinguish between a visitor ignoring the banner and taking action. Therefore, when creating a CTA, it’s important to use specific and actionable language that encourages the reader to take action. For example, instead of using a vague CTA like “click here,” consider using something more specific like “shop now” or “sign up for updates.”
Relevant and Informative Content
An eCommerce banner should provide informative content that provides value to the reader. This can include elements like product titles, descriptions, and images. In addition, by providing context and information about the promoted product or service, businesses can help visitors understand what the banner is about and why it is important to them.
Mobile-friendly Design
With the increasing prevalence of mobile shopping, eCommerce banners need to be designed with mobile devices in mind. This means ensuring that the banner looks good and is easy to read on various screen sizes. In addition, by optimizing the banner for mobile devices, businesses can ensure that it is accessible to the growing number of people who shop online using their phones.
Tips To Make An Effective Website Banner
Know Your Audience
Before creating an effective banner, it’s important to understand who the target audience is and what they are interested in. By understanding the target audience’s demographics, interests, and motivations, businesses can create a banner that resonates with them and is more likely to convert them into customers.
Optimize It For Mobile Shoppers
Smartphones are the closest friend of a human nowadays. According to a report, 65% of Indian consumers prefer to purchase online via mobile; therefore, it’s important to ensure that the banner is optimized for mobile devices. This means making sure it looks good and is easy to read on various screen sizes. Furthermore, by optimizing the banner for mobile devices, businesses can ensure that it is accessible to the growing number of people who shop online using their phones.
Use Good Design Principles
Designing an effective eCommerce banner requires a strong understanding of design principles and how to apply them effectively. One important aspect to consider is the use of colour, which can influence the banner’s message. Therefore, choosing colours that effectively convey the desired message is important. Fonts also play a significant role in banner design and should be chosen carefully to ensure readability and cohesiveness with the overall design. To create an effective banner, it’s important to carefully consider all of these design elements and how they work together to communicate the desired message to the audience effectively.
Use Clever Copywriting on Your eCommerce Banner Ads
The language used in the banner should be strong and encourage the reader to take action, whether making a purchase or signing up for a newsletter. By using clever copy, businesses can craft a banner that effectively converts visitors into customers.
Target the Right Customers
Targeting the right customers to generate the results you strive to achieve with your banner is important. This means understanding the target audience’s demographics, interests, and motivations and creating a banner that speaks to them. By targeting the right customers, businesses can increase the chances of converting visitors into customers.
Conclusion
A good banner ad converts by 25%, and the average is 2.5%. This may sound like a lower conversion rate than landing pages, and it is, but the role of running banners on websites is more to educate and spread awareness about the brand than to convert. And they are best at it if created like the same we discussed in this article. eCommerce banners can be a revenue booster if created correctly and displayed to the right audience. Therefore whether you’re doing it by yourself or hiring a freelancer or an agency, make sure you remember the above information.
