According to recent studies, the Indian eCommerce market is expected to reach $99 billion by 2024. Fueled by a growing middle class, increased internet penetration, and rising smartphone use, online shopping offers numerous benefits, including shopping 24/7, a more comprehensive selection of products, and cost savings from discounts and deals. However, with so many online shopping Indian sites available, it can be difficult for consumers to navigate the options and find reliable and trustworthy online stores.
That’s where we come in. In this article, we will list the 9 best online shopping sites in India to help you find high-quality and reliable online stores for all your shopping needs. From fashion to electronics, home decor to beauty products, we’ve got you covered.
9 Best Online Shopping Websites in India
Amazon India
Let’s talk about the king of eCommerce in India -Amazon India is the subsidiary of the US-based eCommerce giant, Amazon.com. It was launched in India in 2013 and has since then become one of the most popular online shopping destinations in the country. At Amazon India, you can find pretty much anything your heart desires. They offer products ranging from the latest smartphones to the newest fashion trends. Their website is incredibly user-friendly, and their search filters are super helpful. You can easily filter products by category, brand, price range, and customer reviews.
There are many reasons why online shoppers in India love Amazon India. They offer a massive selection of products, competitive pricing, and a user-friendly website. In addition, Amazon India’s top-notch customer service and its returns and refund policies are customer-friendly. However, one of the biggest downsides is the possibility of receiving counterfeit products from third-party sellers.
Flipkart
Flipkart is one of India’s leading eCommerce platforms, providing customers with a wide range of products. It has been gaining popularity in recent years due to its easy-to-use platform, efficient delivery, and wide range of product categories. It started as an online bookstore but eventually expanded into other product categories. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, making it the largest eCommerce acquisition in the world. It is now one of the biggest competitors to Amazon in India, with a 39.5% market share of India’s eCommerce industry.
Flipkart offers a wide range of products across categories such as electronics, fashion, home appliances, books, beauty, and more. Its product catalogue includes top brands such as Samsung, LG, Apple, Puma, Adidas, and more. The platform also has its private label brand called Billion, which offers products in categories such as home appliances, electronics, and fashion.
Pros:
- Wide range of products across categories
- Customer-friendly return policy
- Fast and efficient delivery
- Customer support is available 24/7
- Secure and easy payment options
Cons:
- Limited international shipping options
- Some customers have reported issues with product quality
Myntra
Myntra is a popular online fashion and lifestyle eCommerce company in India for men, women, and kids. The site was rolled out in 2007 as a marketplace to buy personalised gift items but has since grown into a fashion powerhouse, adding over 350 foreign and Indian brands to its platform. With an estimated 48.03 million monthly visitors, Myntra is known for its extensive range of products, including luxury goods, beauty, accessories, and clothes. The site stocks a variety of international and local brands and offers a range of products in men’s, women’s, and kid’s categories.
One of the best features of shopping on Myntra is its easy exchange and return policy. Customers can quickly return or exchange any items that don’t fit or are not to their liking. Myntra also has an aggressive advertising strategy and holds large-scale sales events to expand its reach and establish itself as a reputable internet shopping destination. However, one common complaint is that the site can be overwhelming due to its vast range of products.
Nykaa
Nykaa is an Indian beauty and cosmetics eCommerce platform that has become a well-known destination for online beauty shopping in India. Founded in 2012, Nykaa started as an online store for cosmetics and beauty items and has since expanded its product range to include personal care items, fragrances, and even its own cosmetics and beauty line. One of the unique aspects of Nykaa is its offering of over three lakhs products from more than 2000 national and international brands. Nykaa is an online store and has opened 76 brick-and-mortar stores across India. It is a go-to destination for beauty enthusiasts in India, offering an extensive range of products and exclusive collaborations with several worldwide brands.
Meesho
Meesho is an Indian B2B B2C commerce platform changing how online marketplaces operate. It allows small merchants to connect directly with customers and sell their goods without the need for a middleman. In addition, Meesho’s user-friendly interface provides a platform for anyone to become a vendor and run a business from home.
IndiaMART
IndiaMART is an online B2B and B2C platform for Indian businesses. Founded in 1996, it is India’s largest B2B marketplace, connecting buyers and suppliers from all over the country. IndiaMART has over 100 million registered users and 6.7 million suppliers who offer more than 50 million products and services. Their website allows businesses to list their products and services, and customers can browse through the listings and contact suppliers directly via email or phone.
IndiaMART offers a wide range of product categories, including industrial machinery, electronics, textiles, etc. The platform is ideal for businesses looking to buy in bulk, offering competitive pricing and secure payment options. However, it is difficult to find reliable and trustworthy suppliers in IndiaMART. Therefore, customers should take the time to research suppliers thoroughly and verify their credentials before making a purchase.
Tata Cliq
Tata Cliq is an online marketplace owned by Indian conglomerate Tata Sons. It offers a range of products under various categories, such as fashion, electronics, footwear, and accessories. Tata Cliq has a strong brand partner network and offers an experience that combines the ease of shopping online with the reassurance of buying from a brick-and-mortar store.
Tata Cliq offers a wide range of products from Indian and international brands in fashion, electronics, luxury, and jewellery. The website and app offer features like CLiQ and PiQ, QUiQ Exchange, and Que Magazine. CLiQ and PiQ allow users to pick up or return products in-store across a pan-India network of more than 1,600 stores and over a hundred partner brands. QUiQ Exchange allows users to exchange their products across different brands. Que Magazine is a platform that provides real advice from people on what’s happening in fashion, tech, and life.
Ajio
Ajio is an online fashion, home, and lifestyle store that offers a broad range of products from India and worldwide. It is a popular eCommerce platform that has gained the trust and loyalty of customers since its launch in 2016. With over 200 national and international brands, Ajio is a close competitor of Myntra and has a strong online presence.
It provides a vast selection of clothing and accessories for women and men from both domestic and international brands. The products on offer include western wear, ethnic wear, sportswear, footwear, accessories, and jewellery. In addition, Ajio’s private label, AJIO OWN, features unique designs and high-quality apparel and accessories.
Snapdeal
If you’re an avid online shopper in India, chances are you’ve heard of Snapdeal. Founded in 2010, Snapdeal has become one of the most popular eCommerce platforms in the country, offering a wide range of products at discounted prices. The platform is designed to help consumers find the products they need at affordable prices, and it has become a popular destination for online shopping in India.
One of the key features of Snapdeal is its wide selection of products. So whether you’re looking for a new smartphone, a fashionable outfit, or a home appliance, you’ll likely find it on Snapdeal. The platform strongly focuses on electronics and features a broad range of smartphones, tablets, laptops, and other gadgets.
Conclusion
The eCommerce industry in India has grown tremendously over the past decade and is expected to continue its upward trend. With the increased popularity of online shopping, choosing reliable and trustworthy online stores is essential. The convenience, wider selection, and cost savings of online shopping make it an attractive option for many consumers. However, it is important to be cautious of cybersecurity risks and potential delivery and product quality issues.
