eCommerce has transformed the way businesses are done in India. By the time you will reach the end of this post, many people around the world would’ve completed several online transactions. Online purchasing not only spares you from going out but also keeps you from the hassles of searching for products in physical stores. With some of the biggest online marketplaces like Amazon, Flipkart, Myntra, Paytm, and Snapdeal in India, Indian entrepreneurs undoubtedly have the most lucrative eCommerce business opportunities at the moment.
Factors that will Drive the eCommerce Growth
Though the eCommerce industry was rising year by year, it has reached a new high post the Covid-19 situation due to the growing demand for essentials and non-essential products. To understand more about the future of eCommerce in India, let’s look at the factors that will continue to drive its growth.
New shopping habits
People’s way of buying products has changed over the past two years. Though it happened out of necessity, the pattern has persisted long enough for it to become ingrained. People won’t suddenly stop shopping from the physical stores, but they would venture out more for other activities. Most people will opt for the comforting feeling of shopping online.
The fear of Covid-19 will last long
Even when the lockdown uplifts, it won’t mean the pandemic is over. People would prefer shopping from the safety of their homes instead of going out in public to purchase something available on online marketplaces. The fear of the pandemic is not going to fade overnight, which will be a solid reason for the growing sales of eCommerce platforms.
The growing use of mobile devices
The increasing use of mobile devices across the country is making browsing and shopping easier than earlier. Customers are likely to purchase things online when they always have a mobile device that is likely in their pocket at all times.
Items unavailable in a nearby store can be ordered online
Things from sanitizers and masks that are most used these days might be out of stock in the nearby stores. Since there are several online platforms, you don’t have to wait till the store gets the items in stock. You can simply place an online order and skip the hassles of waiting.
eCommerce Trends to Watch Out For
While many factors will continue to drive the future of eCommerce in India, let’s have a look at what eCommerce trends are likely to take over the market in 2021.
The eCommerce industry was growing at a consistent speed, but eCommerce future trends are a great help in bringing onboard first-time customers providing greater opportunities for existing marketplaces, as well as startups. Some of the key eCommerce trends you can expect to witness this year include:
Just like traditional offline channels widely adopt online channels to create a market presence among customers, the reverse is expected to take place this year. Online eCommerce channels look forward to expanding their footprint through popular offline brand stores.
Direct to consumers (D2C)
With the exponential rise in the number of first-time users purchasing online, offline stores will need to be present online through online marketplaces or a D2C channel to meet the growing demands.
Digitisation business opportunities
Whether we talk about big brands or newly established ones, pandemic proved that digitised business operations are required to build a strong enterprise. This year, even the biggest brands in the market have taken the digitised route for their business which is doing wonders for them.
Considering the need for providing an improved shopping experience and a flawless eCommerce platform, many eCommerce platforms are deploying the latest technologies like Artificial Intelligence, Internet of Things, Virtual Reality, Machine Learning, etc. Technology adoption will be a strong eCommerce trend that will be a key reason for the growth of online platforms across the country.
Apart from these trends, companies that capture the market by providing a one-stop-shop for everything will ensure long-term and sustainable growth in today’s highly competitive market.
While offering an advanced shopping platform is important, it’s equally important to deliver the goods to the end customers in the quickest time. NimbusPost, India’s leading shipping aggregator with a network of 17+ courier partners, offers logistics services to 27000+ pin codes. Backed by AI and other latest technologies, the automation platform ensures your customers have a good shopping experience by delivering products at their doorstep in the best condition. Being a seller-friendly logistics platform, NimbusPost offers early COD remittance to ensure you have the proper cash flow for uninterrupted business operations.