Amazon India is the country’s most visited online shopping marketplace. With orders from over 100% serviceable pin codes in India, has become the go-to destination for small and medium-sized enterprises. And with e-commerce spending predicted to double to over $130 billion in GMV by 2025, now is the perfect time to get in on the action.

But how do you go about selling your products on Amazon India? In this guide, we’ll walk you through the steps in setting up your Amazon seller account, product listing, marketing and promotion, and everything it takes to become an Amazon seller. But first, let’s talk about why Amazon.


Why Choose Amazon to Sell Products on Amazon?


Access to a Global Customer Base

With a customer base that spans the globe, Amazon offers an unparalleled opportunity for businesses of all sizes to reach new customers and expand their sales. Amazon’s vast customer network is a major draw for sellers looking to expand their reach. With over 300 million active customer accounts worldwide, Amazon provides access to a global audience that few other e-commerce platforms can match. This means that sellers can tap into new markets and sell their products to customers they might not have been able to reach otherwise.


Fast and Stress-Free Shipping

One of the biggest challenges for online sellers is getting their products to customers quickly and efficiently. This is where Amazon’s shipping services can make all the difference. With a reputation for reliability and speed, Amazon offers sellers a stress-free shipping experience that can help them build customer loyalty and increase their ratings and reviews.

Amazon’s shipping services are designed to make the process as easy and convenient as possible for both sellers and customers. Sellers can choose from various shipping options, including Amazon’s fulfilment services, which can take care of everything from storing inventory to packing and shipping orders. By leveraging Amazon’s shipping services, sellers can provide their customers with a seamless shopping experience that will keep them returning for more.


Flexible Pricing Structure

Amazon’s flexible pricing structure is a major reason many sellers use their platform to sell their products.

With Amazon, there are no fixed costs or upfront fees. Instead, sellers only pay when they make a sale. This pay-per-sale model allows sellers to scale up or down as needed, depending on their sales volume and profit margins.

This flexible pricing structure is especially beneficial for small and medium-sized businesses, as it allows them to compete with larger companies without the financial burden of high upfront costs. It also allows sellers to experiment with different pricing strategies to find the optimal price point for their products.


Secure and Timely Payments

As a seller on Amazon, you can rest assured that you will receive secure and timely payments for your products. Amazon has a reputation for being a reliable and trustworthy platform for both buyers and sellers, and this extends to its payment processing system.

Customers’ payment is processed through Amazon’s secure payment gateway when they purchase on Amazon. As a result, you don’t have to worry about handling sensitive financial information, as Amazon’s secure servers handle all transactions. This ensures that your payments are safe and protected from any potential fraud or unauthorized access.


How to Sell Products on Amazon India?


Product Research and Selection

When it comes to selling products on Amazon India, selecting the right product is crucial for success. To begin with, Type in relevant keywords related to your niche and analyze the top-selling products. Take note of their prices, features, and ratings. This will give you a good idea of what customers seek in your niche.

Another tool to use is Amazon’s Best Sellers Rank. This tool allows you to see which products are in high demand and which are not. It’s a valuable resource for identifying the top-selling products in a particular category.

In addition to these Amazon tools, several third-party tools are available that can help you with product research for Amazon India. Some popular tools include Jungle Scout, Helium 10, and AMZScout. These tools can provide you with data on sales, revenue, and competition for specific products.


Registering as a Seller on Amazon India

Registering as a seller on Amazon India is a straightforward process that involves a few simple steps.


Step 1: Go to the Amazon Seller Sign-up page

To start the registration process, go to the Amazon Seller Sign-up page and click the “Register Now” button.


Step 2: Provide your email address and password

Enter your email address and choose a strong password to create your Amazon seller account.


Step 3: Fill out your seller profile information

Enter your business name, address, and tax information. Ensure to provide accurate and up-to-date information to avoid delays in the registration process.


Step 4: Provide your bank account information

To receive payments for your sales on Amazon India, you must provide your bank account information.


Step 5: Set up your product listings and start selling on Amazon

Once you have completed the registration process and your seller account has been verified, you can start creating your product listings and selling on Amazon India.

It’s important to note that there are certain eligibility criteria you need to meet to become a seller on Amazon India. For example, you must have a valid GST number and a bank account in India. Additionally, certain product categories may require additional approvals or documentation. Carefully review Amazon’s seller policies and guidelines before selling on the platform.


Fees and Pricing

When you sell a product on Amazon India, there are several fees you need to be aware of. The Selling On Amazon Fee is the total cost of selling on the platform and includes the following components:

  1. Referral Fees: These fees are charged as a percentage of the sales made by selling any product and vary for different categories. For example, if you sell a book, the referral fee will differ from a television.
  2. Closing Fees: This additional fee is charged on top of the referral fee based on your product price. It’s important to note that sellers of FBA (Fulfillment by Amazon) are eligible for reduced closing fees.
  3. Shipping Fees: This fee is incurred for delivering your order through Easy Ship and FBA. FBA sellers also benefit from reduced shipping fees.
  4. Other Fees include FBA fees to pick, pack, and store your orders.


Finding a Supplier

Finding a reliable supplier is crucial to your success if you’re considering selling products on Amazon India. Here are some tips to help you find the right supplier for your needs:

Use popular supplier directories and marketplaces: Platforms like Global Sources and Alibaba can help you connect with potential suppliers and browse their product offerings. These directories can also help you assess supplier reliability by providing ratings and reviews from other buyers.

Negotiate to get the best deals: Once you’ve identified potential suppliers, it’s important to negotiate to get the best deals. Consider negotiating on price, minimum order quantities, and delivery times to ensure that you’re getting the best possible deal.

Use Amazon’s programs and services: Amazon offers several programs and services, like Amazon Step and Amazon Launchpad, to help you connect with suppliers and create a product. These programs can provide valuable resources and support to help you source and sell products on Amazon India.



Create Product Listing

Now that you’ve created an account, the next step is to set up your product listing. This is where you’ll showcase your product to potential customers and convince them to make a purchase.

To create a unique Amazon product listing, you’ll need to provide all the necessary information about your product, including the product category, brand name, product features, specifications, product images, and price. This information will be available to your customers, so it’s important to ensure it is complete and accurate.


Delivering your Products

The next step in selling your products is delivering them to your customers. Amazon offers three different fulfilment options: Fulfillment by Amazon (FBA), Amazon Easy Ship, and Self Ship.


Fulfilment by Amazon (FBA)

Fulfilment by Amazon is a service where you send your products to Amazon’s fulfilment centers, and Amazon takes care of the rest. This means that Amazon will handle the picking, packing, and shipping of your products, as well as customer service and returns management. With FBA, you can offer customers unlimited free and fast deliveries and even become eligible for Amazon Prime. This can help you save time and effort and improve your customer satisfaction.


Amazon Easy Ship

Amazon Easy Ship is another delivery service offered by Amazon for sellers. With Easy Ship, Amazon picks up the packaged product from the seller’s location and delivers it directly to the customer. As a result, you have control over your inventory and packaging, and Amazon handles customer service and returns management. This option is great if you want a fast and safe delivery of your products while maintaining control over your inventory.


Self Ship

If you want complete control over your business, Self Ship might be your best option. With Self Ship, your store packs and delivers your products to the customer using a third-party carrier or your delivery associates. You only pay a closing and referral fee to Amazon, and you can even enable the Prime badge in your area with Local Shops on Amazon.


Choosing the Best Delivery Method for Your Products


Managing Inventory and Restocking

Proper inventory management involves keeping track of your stock levels, restocking products when necessary, and avoiding overstocking or understocking.

One of the best ways to manage your inventory is to use inventory management software that can help you track your inventory levels, set reorder points, and generate reports. It’s essential to keep accurate records of your inventory levels and sales data to ensure that you can track your inventory and avoid stockouts or overstocking.

To restock your products in a timely and cost-effective manner, it’s important to plan and order in bulk to take advantage of discounts and reduce shipping costs. You can also use Amazon’s fulfillment services, such as FBA or Easy Ship, to streamline the restocking process and avoid storage fees.


Marketing and Promotion

Amazon offers a variety of advertising options to help you market and promote your products and increase visibility. These options include Sponsored Products, Sponsored Brands, and Sponsored Displays. Sponsored Products appear in search results and product detail pages, while Sponsored Brands and Sponsored Displays allow you to create custom ads that showcase your brand and products.

To create effective ad campaigns on Amazon, it’s important to identify your target audience and select relevant keywords. You should also ensure your ad copy and images are compelling and well-designed. Finally, consider testing different variations of your ads to see which performs best, and use Amazon’s built-in analytics tools to track your results and make adjustments as needed.

In addition to using Amazon’s advertising options, you can promote your products on social media and other channels. For example, you can create social media posts and ads that showcase your products and link back to your Amazon listings.


Top Product Categories to Consider Selling on Amazon India


Electronics and Accessories

India is a huge market for electronic products and accessories. Some popular electronic items include mobile phones, laptops, cameras, and audio systems. When it comes to accessories, items like earphones, phone cases, chargers, and power banks are in high demand. The potential for growth in this category is immense as India’s digital transformation continues to accelerate. To succeed in this category, staying current with market trends and offering unique products that stand out is essential.


Beauty and Grooming Products

The beauty industry in India is booming, with a growing demand for makeup, skincare, and hair care products. Popular products in this category include face masks, moisturizers, hair oils, and serums. To stand out in this competitive market, it’s important to offer unique products with a clear USP, like vegan or cruelty-free options. In addition, effective marketing strategies, like collaborating with beauty bloggers or creating engaging social media content, can help you reach new customers.


Home and Kitchen Appliances

Home and kitchen appliances are in high demand in India, with customers looking for practical and stylish products. Some popular products in this category include air fryers, food processors, water purifiers, and vacuum cleaners. When sourcing and shipping large items, it’s important to consider the logistics involved and work with trusted partners.


Clothing and Accessories

The clothing market in India is highly competitive, but there are opportunities for niche products and designs. Popular clothing items include sarees, kurtis, and ethnic wear, as well as Western wear like jeans and t-shirts. Accessories like jewellery, watches, and bags are also in high demand. Building a strong brand focusing on quality and customer service can help you stand out in this category. Some successful clothing and accessories products on Amazon India include the BIBA Women’s Cotton Kurta and Titan Analog Black Dial Men’s Watch.


Baby Products

The market for baby products in India is growing rapidly, with parents looking for safe and high-quality products for their children. This category includes items like diapers, baby food, clothing, and toys. Safety regulations and certifications are important considerations when selling baby products.




Selling products on Amazon India can be a lucrative opportunity for entrepreneurs and businesses. By following the tips and strategies outlined in this guide, you can set yourself up for success and maximize your potential for growth. With the right mindset and tools at your disposal, the possibilities of selling on Amazon India are endless. Whether you’re just starting or looking to expand your business, Amazon is a powerful platform that can help you reach new heights of success.

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