Hypermarkets and supermarkets are two different kinds of shopping stores where customers buy their household supplies, groceries, and food items.
What is a Hypermarket?
Hypermarkets are large retail establishments that are a culmination of departmental stores and supermarkets. They are known as a one-stop-shop for all your daily requirements, such as groceries, medicines, clothes, etc.
The main objective of the hypermarket is to allow you to buy all the goods you need in one place. Instead of visiting several different stores, you can purchase everything from hardware to cosmetics from hypermarkets at discounted rates.
A hypermarket is a retail store divided into a shopping or departmental store and is usually larger than a typical supermarket. These markets offer an array of products comprising appliances, clothing, and groceries. From food to electronics and toys to merchandise, hypermarkets fulfill all requirements under one roof.
What is a Supermarket?
A supermarket is a large shopping store where customers choose their products which are organized systematically into sections.
Supermarkets have a different purchasing format where it allows you to pass through aisles using shopping trolleys or baskets and pick up whatever you want. While the early supermarkets did not have fresh groceries or meat, modern supermarkets have meats, poultry, dairy products, bread, and fresh vegetables and fruits. Besides, fresh and canned food, supermarkets also have household products, including baby goods, cleaning supplies, medicine, pet needs, kitchen appliances, crockery, etc.
These markets offer low prices and numerous deals and discounts on their products to entice customers. Some even operate on negative profit margins sometimes to lure customers. Supermarkets usually receive the merchandise in bulk either from manufacturers or large distributors to avail economies of scale.
Similar products from different brands, arranged nearby, which provides customers the ease of comparing products before making decisions on which product to buy.
Furthermore, the products have price tags attached which helps you decide which product to purchase depending on your pocket.
Difference between Hypermarkets and Supermarkets
- Size of Hypermarkets and Supermarkets
When it comes to hypermarkets, they are bigger than a supermarket. Despite having shelves containing different varieties of a specific product, hypermarkets have departmental stores that stock several products.
On the other hand, supermarkets are considered to be larger shopping outlets selling a wide variety of goods under one roof. The size of supermarkets depends upon the number of items they offer to their customers.
- Prices, discounts, and deals at Hypermarkets and Supermarkets
Products sold at moderately lower prices in a hypermarket motivates several people to buy goods in these stores. They offer products at discounted prices in comparison to other stores within the same industry.
On the other hand, supermarkets offer their products at suggestively higher prices than the shops and other retail outlets in the surrounding.
- Interior Decoration of Hypermarkets and Supermarkets
Interior décor in a supermarket is attractive with distinguishing graphics and colors. Some of the colors and graphics that are used in a supermarket represent a method of marketing.
Interior décor in a hypermarket is fairly attractive. They are not much appealing in terms of décor, and they resemble more of a warehouse rather than a shopping center.
- Executive Services and Customer Experience
Another distinctive factor between a supermarket and a hypermarket is that hypermarkets do not offer warm service and the personal touch of a supermarket, which does not tempt a large number of customers. The look and feel of a warehouse do not offer a customer service experience to the buyers. On the contrary, supermarkets provide great executive services and offer a personal touch. Furthermore, supermarkets facilitate a warm and pleasing outlook that draws a wide range of customers.
- Discounts and Offers during Festive Season
When it comes to festive seasons, great excitement can be seen in supermarkets as they introduce pocket-friendly marketing strategies while decorating the entire store. The products are offered at discounted prices, thus attracting a wide range of customers.
There isn’t much excitement in hypermarkets during the festive period as they do not have marketing and promotional strategies to attract customers to buy their products.
- Frills and Add-ons
Hypermarkets have fewer frills than supermarkets as their motives are enabling consumers to access different household goods at discounted prices. The major motive of a hypermarket is to encourage maximum savings among customers.
Contrarily, supermarkets design their strategies with a lot of frills to attract customers. Supermarkets leave no stone unturned in pushing the consumers to spend some extra money. The major objective of these stores is to make customers purchase the company products.
- Reservations and Doubts
The increasing number of hypermarkets across the world has transformed the methods of archaic shopping. However, few economists are against this business model.
A Quick Summary of the difference between Hypermarkets and Supermarkets
- A hypermarket is a large retail outlet providing large varieties of goods at discounted prices. On the other hand, a supermarket offers a wide-ranging shopping experience where consumers buy different products at market prices.
- Supermarkets provide executive customer service to their customers with a warm reception and professional services to attract a wide range of consumers. In contrast, hypermarkets do not implement strategies to attract buyers.
- The main purpose of supermarkets is to increase profits by encouraging consumers to spend more money on their products through marketing and branding. On the contrary, the main purpose of hypermarkets is to help consumers save by buying goods at discounted prices.
- To conclude, supermarkets leverage interior decoration and frills as a tactic to draw more customers. On the other hand, hypermarkets are less decorated, and they look more like a warehouse.
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