Having an eCommerce business isn’t just about setting up your shop online as eCommerce shipping is equally important. After you set up your website/store online and after your customers purchase from you, how your products get delivered to your customers also plays a vital role in the perception of your brand.
Once a purchase is made on your website, only half your work is done. Your order will only be successful once it reaches your customer safely and on time. So, choosing the right shipping partner for your business plays a more important role than you might think.
And that is exactly what we will discuss here. Here, in this article, we will talk about why you must make the right choice when choosing a partner for eCommerce shipping in India.
Importance of Choosing a Shipping Partner for eCommerce in India
1. It is Reliable and Convenient
Partnering with a shipping company is always more preferable to shipping your products with different companies each time.
Especially if you are a startup, you might think that shipping your products with a company that is offering you lower rates will be beneficial for you. Or you might have even thought of shipping them yourself. But instead, partnering with a reliable company is always a better idea.
Some shipping companies might offer very low rates but their services might not be up to the mark. They might take a very long time to ship or the packaging of their products may not be neat.
When and in what condition the product gets delivered to your customer also plays a huge role in keeping your customers happy. Because ultimately, that is also an indicator of the impression that your customer will have of your company.
So, partnering with just one logistics company will prove very advantageous to you. It isn’t just very reliable but you wouldn’t have to keep track of multiple shipments from different platforms.
Choosing the right shipping partner for your eCommerce business will only make your operations smoother and a lot more hassle-free.
2. They take care of everything
Moreover, another important reason behind choosing a shipping partner is that the company you choose will take care of everything for you.
Once you have shipped the products from your side, it will be the shipping partner’s responsibility to ensure that the products safely reach your customers.
Right from sending the customer messages from time to time to providing the tracking information to delivering the product at their doorstep, the shipping partner will handle it all for you.
Of course, how efficiently your shipping partner fulfills all of this depends on the kind of shipping company you choose. But once you choose the right one, you need not worry about a thing.
While you may still get shipping-related queries from your customers every now and then, most parts will be handled by your shipping partner.
As a startup or any company owner, you are sure to have a lot of tasks at hand. But as choosing a shipping partner will take the burden of shipping off of you, you will have more time to focus on other important aspects of your business. And this will ultimately ensure that your business processes are smoother and running more efficiently.
3. Helps create trust and loyalty among your customers
Well, let us take a look at some numbers first. According to a My customer survey, 96% of customers have said that a pleasant delivery experience would influence them to keep buying from a particular business.
Also, according to the Pitney Bowes holiday shopping survey, 93% of the customers said that shipping played a very important role in their online shopping experience.
Having said that, you probably know how important a role shipping plays in the overall customer experience. So, offering a good shipping experience to your customers is a sure-shot way of gaining their trust and loyalty.
Once a customer has had a pleasant experience of shopping with you, they will likely return to your store for more purchases. However, if you fail to offer them a good shipping experience, the customer may not return to you even though you might have excellent products to offer. If they face a problem in deliveries, there are high chances that you may lose a potential customer.
This should give you an idea of what an important role a shipping partner plays in your eCommerce business.
4. Customized Shipping Solutions
Depending upon the kind of shipping partner you choose, you may even get customized shipping solutions.
Some shipping companies offer different shipping options to their customers, to give them an even better experience for eCommerce shipping in India.
According to a survey by My customer, a whopping 51% of customers said that they abandoned a purchase at the checkout step either because of poor or very few delivery options.
Hence, depending upon the kind of business you own and the kind of shipping company you choose for your eCommerce business, offering your customers delivery options has become very important. All of this would only contribute towards a smoother customer experience.
5. Other Advantages
Choosing a shipping partner also has some other advantages like security, delivery to difficult locations, etc. Choosing a shipping partner is very essential for security purposes too. Also, most shipping companies deliver to all locations even if the addresses are a bit difficult sometimes.
There is added security as transit, customs, and all such things are also taken care of by the shipping partner.
If you also wish to ship your products internationally, choosing a shipping partner is very, very important for you. As shipping internationally isn’t as easy as shipping nationally, partnering with a shipping company will only make that process hassle-free for you.
All of this, in turn, would offer you peace of mind and help you run your business efficiently.
And then you have shipping companies like NimbusPost which do exactly all the good things mentioned above. NimbusPost has tie-ups with almost all leading courier partners in India and that helps them to provide you with ample courier options for your shipping.
We hope that this article was able to give you an idea of why choosing a shipping partner for eCommerce in India plays such an important role. So, if you haven’t already, make sure that you start looking for eCommerce shipping partners in India right away.